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San Diego First 100% All Natural Liquid Carbon Dioxide Drycleaner on the West Coast Carbonating Since April 2001

GORDON SHAW. San Diego First 100% All Natural Liquid Carbon Dioxide Drycleaner on the West Coast Carbonating Since April 2001. Hangers Cleaners-Torrey Hills Carbonating Since November 2005. Hangers Cleaners-Mission Valley Carbonating Since April 2001. Gordon Shaw Fairlane Cleaners - 1978.

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San Diego First 100% All Natural Liquid Carbon Dioxide Drycleaner on the West Coast Carbonating Since April 2001

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  1. GORDON SHAW San Diego First 100% All Natural Liquid Carbon Dioxide Drycleaner on the West Coast Carbonating Since April 2001

  2. Hangers Cleaners-Torrey Hills Carbonating Since November 2005

  3. Hangers Cleaners-Mission Valley Carbonating Since April 2001

  4. Gordon Shaw Fairlane Cleaners - 1978

  5. Gordon Shaw Fairlane Cleaners - 1984

  6. Gordon Shaw Fairlane Cleaners 1986

  7. High Throughput Perc Transfer Technology

  8. First 100% All Natural Liquid Carbon Dioxide Drycleaner on the West Coast

  9. San Diego CO2 Drycleaning April 2001-May 2008 • MICO2 Machine Mission Valley - 15,690 loads for 784,000 pounds. April 2001-Date • MICO2 Machine Torrey Hills - 4,620 loads for 231,000 pounds. December 2005-Date

  10. Liquid Carbon Dioxide Drycleaning Impact on Business • Store Locations-Competitive Advantage and Differentiation When Vying for Locations • Employees – Attract and Retain the Best • Owner’s Gratification-Extreme Pride and Altruism in my Operation – I Love What I’m Doing! • Public Relations • Thirteen TV News Stories • Twelve Periodicals – Including Consumer Report and Newsweek • Four-part Story on MSNBC.com • Seven City, County, State Awards and Commendations • Two Live Radio Talk Shows • More than 500 Promos on SD Padres TV Broadcasts • Raving Fans!!!

  11. Liquid Carbon Dioxide Drycleaning Impact on Business – Raving Fans Selected Survey Results-October 2003 • 53 Customers (21%) Travel More Than Three Miles. Including 20, 35, and 45 miles • Where Do You Want a Hangers?-52 Responses. • My Favorite - “Everywhere” • What Things Do We Do Right?-417 Comments • 53 Praised Our Cleaning and Pressing • 53 Used the Word “Great” • 22 Favor our Environmentally Friendly Process • 11 Liked the Lack of Smell • 6 Said ”Thank You for What You are Doing” • 4 Specifically Praised the “CO2 Process”

  12. Liquid Carbon Dioxide Drycleaning Impact on Business – Raving Fans My Favorite Quotes • “The Best in San Diego” • “Best Drycleaner I’ve Ever Used” • “No One Compares to You” • “You’re Awesome” • “Best Cleaners I’ve Ever Used” • “You Rule” • “Not Like Most Hole in the Wall Cleaners” • “I’m So Glad to Have a Hangers Nearby” • “I Admire Your Values” • “I  The Way My Clothes Smell”

  13. Precautions for CO2 Drycleaning • Machine cost is higher… • Must plan on a sizable “high end”operation • Machine options are limited… • Must be sophisticated and expect nuances • Operational expenses are higher… • Must plan on higher priced operation • Customers LOVE CO2 Drycleaning… • Must remain humble

  14. Hangers Cleaners Opened on April 16, 2001, and accepted the first pair of pants at 7:05AM • Since that date, Total Revenue for Hangers Cleaners has exceeded $7,500,000.00 • Since that date, over 1,040,000 pieces have been Drycleaned in CO2 • Our current Revenue per piece for drycleaned garments is $5.94 LIQUID CARBON DIOXIDE DRYCLEANING IS COMMERCIALLY VIABLE, and THRIVING in SAN DIEGO

  15. Thank You, Gotta Go Now!

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