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NCSPRA Fall 2013 Conference

NCSPRA Fall 2013 Conference. “The Camera Never Blinks”. TV News . Live vs. Taped. Live Interview. Taped Interview. Recorded Re-take Editing Sound bites Repeated use. Real time Satellite/Microwave Live talk –back via earpiece One-time use No do-over. Types of Interviews.

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NCSPRA Fall 2013 Conference

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  1. NCSPRAFall 2013 Conference “The Camera Never Blinks”

  2. TV News

  3. Live vs. Taped Live Interview Taped Interview Recorded Re-take Editing Sound bites Repeated use • Real time • Satellite/Microwave • Live talk –back via earpiece • One-time use • No do-over

  4. Types of Interviews • Newspaper - Longer format • Radio - Live • Television - Sound bites • Web - Quotes • Skype - Signal strength

  5. Benefits of an Interview

  6. Pros and Cons of an Interview • Tell your side of the story • Balance the story • Provide accurate information • Motivate your audience • Taken out of Context • Misquoted • Missed the point

  7. Frame the Message Message= Problem + Solution Bonus points-Empower

  8. News Qualifiers Three C’s Cost Conflict Controversy

  9. Paint a picturewith Story Support Examples Comparisons Analogy 3rdParty Endorsement Short Story

  10. Interview Prep • Develop Talking Points • Practice Message • Stay on Message • Make it Conversational • Do not become overly Friendly • Look at reporter not the Camera • Careful of live microphone

  11. Multiple Interviews Address all Cameras Acknowledge all Reporters One stop shopping Set start and end time Escape Route

  12. Stand by…Roll Videotape…Action…

  13. Questionsand Comments

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