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Carlsberg Presentation Title – Month/Day/Year – Month/Day/Year

Microsoft at Carlsberg. Anders L Munck January 13t h 2008. Carlsberg Presentation Title – Month/Day/Year – Month/Day/Year. Page 1. Business Strategy. 2. Market leading positions, 1999. Denmark Ownership: 100%. Portugal Ownership: 30%. Malaysia Ownership: 28%. Nepal Ownership: 48%.

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Carlsberg Presentation Title – Month/Day/Year – Month/Day/Year

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  1. Microsoft at Carlsberg Anders L Munck January 13th 2008 Carlsberg Presentation Title – Month/Day/Year – Month/Day/Year Page 1

  2. Business Strategy 2

  3. Market leading positions, 1999 Denmark Ownership: 100% Portugal Ownership: 30% Malaysia Ownership: 28% Nepal Ownership: 48% Market share Market leader Top 2-4 3

  4. Market leading positions, 2005 Majority ownership in: Denmark Sweden Finland UK Italy Germany Hong Kong Singapore Switzerland Norway Turkey Poland Croatia Bulgaria China Vietnam Serbia Major transition from being a Danish business with license takers to being a global business with majority ownerships. Many new opportunities to reduce cost and increase efficiency by consolidating business and governance. Many new challenges to achieve benefits without jeopardizing local flexibility and competitiveness. Joint Ventures in: Russia Ukraine Baltic countries Kazakstan China Nepal Sri Lanka Malaysia South Korea Vietnam Laos Cambodia Market leader Top 2-4 Most became part of Carlsberg after S&N deal in 2008 4

  5. IT Software Strategy 5

  6. A good Software strategy establishes a mix of technologies that fit the business profile and goals without jeopardizing neither stability nor agility. SAP & Microsoft SAP Business Objects SAP Portal SAP HR Agility People are unstructured and need tools to communicate, collaborate, structure, and mature the ideas that drive the business forward. SAP R/3 SAP Mobile/CRM SAP APO Processes People Stability Processes are structured and need tools to be securely managed, connected, and developed to ensure smooth business operation. MS Office MS .NET MS Exchange MS Sharepoint MS Dynamics MS Project / Portfolio MS Office Communicator

  7. Software Strategy Software Costs Various Applications Few big applications Many small/local applications Known Cost Supporting Business Processes Core Business Processes Procurement Production Sales Marketing Communication Legal Human Resources Use MS technology to standardize non-SAP applications and reduce costs Hidden Cost Known and Reduced Cost 7

  8. Enterprise Application Costs 1. Products from strategic vendors Standard product or component from SAP or Microsoft. If no standard product can fulfill requirements within an acceptable timeframe or budget then move down. SAP/MS 2. Global custom solution Global 3rdParty product or custom-built MS application supported internally. If no 3rdParty or custom Microsoft application can be used then move down. Global 3. Local custom solution Local Custom applications using non MS-technologies, local 3rdparty applications. Local

  9. Business Initiatives IT Initiatives SAP/MS Global Local Enterprise Application Costs Local or custom applications used for a limited number of users each Cheap to start with, but IT cost and complexity rise fast. Use for Unique local requirements Standard software used globally Highest initial cost, but much less expensive when scaled to enterprise level. Use as widely and as many features as possible Custom developed or 3rdParty software used for more than one country/region Higher initial cost, but cost sharing quickly makes it cheaper to use. Use for global requirements not offered by standard software.

  10. Initiative 1 – Common infrastructure Outsourcing in 2006 to create common infrastructure.. 10

  11. Initiative 2 – Global platforms Northern Light (2004-2006) River (-2008) BSP (2009-2013) ..use new infrastructure to establish common European SAP Platform.. Italy (-2006) 11

  12. Initiative 2 – Global Platforms Monolit ..and use Microsoft to tie global regions together. • Sharepoint 2007 Platform • Custom Development Platform • Live Communication Infrastructure • Office 2007 Standard

  13. Initiative 3 – Governance Global Establish global governance to maximize benefits of global platforms and reduce inconvenience of centralization Monolit E Europe NW Europe Asia

  14. Business Initiatives IT Initiatives SAP/MS Global Local Goal

  15. Microsoft Projects 15

  16. Seven projects.. Communication Desktop Portal Exchange 2007 Windows7 Sharepoint 2007 Upgrades to common tools New platform for delivering custom requirements Development Infrastructure Live Communication Office 2007 Business data Integration Carlsberg Presentation Title – Month/Day/Year – Month/Day/Year Page 16

  17. Questions 17

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