1 / 8

By: Tracy

Classifying A Canadian Wine by the Label – Is it Accurate?. By: Tracy. … Agenda …. A brief summary The marketing dilemma Responsibility The solution References. … Summary …. The debate: “Cellared In Canada”

kieu
Download Presentation

By: Tracy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Classifying A Canadian Wine by the Label – Is it Accurate? By: Tracy

  2. … Agenda … • A brief summary • The marketing dilemma • Responsibility • The solution • References

  3. … Summary … • The debate: “Cellared In Canada” • Foreign grapes blended with local grape to create “Canadian” wine, leading consumers to believe they are buying Canadian wines. • “Cellared in Canada” wines dominate the limited shelf space allocated to local wines • Less than 2.5% of this are dedicated to wines which are made entirely from local grapes and labelled VQA (Vintner’s Quality Assurance – the organization that guarantees the authenticity of domestically grown wines in Canada.

  4. … The Marketing Dilemma … • Mislead consumers • False Advertising

  5. … The Marketing Dilemma … • Product labelling: • Product of Canada • Bottled in Canada • Imported Wine Bottled in Canada • Placement: • With Domestic wines • With Import wines • Bottled in Canada section • Imported wine bottled in Canada

  6. …Responsibility … • Responsibility falls to whom: • The Government who regulates wine • The Producer • The Consumer

  7. … The Solution … • BC wineries, such as Vincor and Peller Estates, have taken action to create new labels that outline the origin of the bottle’s content. • BC Minister responsible for wines is looking into the situation • In Ontario, the Liquor Control Board now stocks these wines under the section “Cellared in Canada”

  8. … References … Elbich, Konrad (29 August, 2009). Protest Mount Over “Cellared in Canada” Wines. Retrieval October 6, 2009 from http://www.winespectator.com/webfeature/show/id/40551. Gismondi, Anthony (25 September 2009). GISMONDI: Why you can`t judge a Canadian wine by its label. Retrieved October 6 2009 from http://www.vancouversun.com/life/eat-drink/GISMONDI+judge+Canadian+wine+label/2034010/story.html Molgat, Kent (24 September 2009). Minister to examine fake `made in BC`wines. Retrieved 8 Octorber 2009 from http://www.ctvbc.ctv.ca/servlet/an/local/CTVNews/20090924/bc_fake_wine_follow_090924/20090924/?hub=BritishColumbiaHome Vancouver Sun (8 October 2009). Wine Companies did the right thing in dealing with the labelling controversy. Retrieved October 8 2009 from http://www.vancouversun.com/life/Wine+companies+right+thing+dealing+with+labelling+controversy/2080743/story.html

More Related