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Location-Based Social Networks

An Webinar. Location-Based Social Networks. Wednesday, September 14, 2011 12:00 Noon – 1:00 p.m. PST. Presenter: Dawne Tortorella drt@bellcow.com.

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Location-Based Social Networks

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  1. An Webinar Location-Based Social Networks Wednesday, September 14, 2011 12:00 Noon – 1:00 p.m. PST Presenter: Dawne Tortorella drt@bellcow.com Infopeople webinars are supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.

  2. Agenda • Geo-Mapping: Get on the Map • Mobile Services and Patron Patterns • Case Studies • Additional Resources

  3. Geo-Mapping

  4. Claim Library Directory Listings • Google Places • Facebook Places • Yelp • Foursquare

  5. Google Places

  6. Facebook Places

  7. Foursquare

  8. Exercise - Demo • Enter Library Name, City in chat window • Search Google Places • Is it listed? • Is it owned? • Search Yelp • Listed? • Claimed?

  9. What do we use our mobile phones for?

  10. Front Door to our Library is 6 inches2 Infographic from Microsoft Tag

  11. Reflection of the Mobile Demographic Infographic from Microsoft Tag

  12. 2011 Study on Mobile Phone Use • Are we reflective of the general population? • Of our users? Infographic from Microsoft Tag

  13. Tweet – Meeting of Time & Space

  14. Geotag Flickr Photos

  15. The reach of an octopus

  16. The Perils Our Ten Favorite Mashable Comics

  17. Case Studies – Library Specific Use • New York Public Library Foursquare • Library Anywhere • History Pin

  18. NYPL Foursquare

  19. Library Anywhere • Find a library in the area • Search the catalog • Select item • Enter barcode & pin • Place a hold • Manage your account

  20. History Pin

  21. Location, Location, Location

  22. So where am I?

  23. Infopeople Online Course Library Marketing and Promotion via Social Media • Instructor: DawneTortorella • Dates: Tuesday, October 18 – Tuesday, November 14, 2011 • More information at: • http://infopeople.org/training/library-marketing-and-promotion-social-media

  24. Thank You! Dawne Tortorella Email: drt@bellcow.com Twitter: dawne LinkedIn: www.linkedin.com/in/dawnetortorella Google+ Dawne.Tortorella@gmail.com

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