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Competitive Analysis

Competitive analysis is a most important task in digital marketing. The 4 key elements of competitive analysis are traffic insights, social media, keyword analysis & content analysis.

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Competitive Analysis

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  1. COMPETITIVE ANALYSIS: 4 KEY ELEMENTS TRAFFIC INSIGHTS Discovering which landing pages are working for your competitors will help you develop a better online strategy. This can inform how you market your products. SOCIAL MEDIA Analyze your competitors' social media activity. It can also help you find gaps in their promotion strategy which can provide an opportunity for your brand. KEYWORDS Focus your website and campaign content around a core set of keywords. By doing this, you will have no problem getting your target audience to your site. CONTENT ANALYSIS Analyze your competitors' content to see if similar topics are appropriate for your brand. You can also find coverage gaps and frequently asked questions. 893929 1113

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