A’ DESIGN AWARD & COMPETITIONS

A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION 07/07/2011

What IS A’ DESIGN AWARD MISSION • The vision of the A' Award and Competitionis to provide a fair, ethical and competitiveplatform for companies, designers and innovatorsfrom all fieldswithdifferentexperiencelevels, different disciplines and market focus to compete on, whileprovidingthem a global audience to showcasetheirsuccess and talents to. The A' Award and Competitionaims to act as blender; to bringtogether designers, companies and the press. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD UNIQUE ASPECTS • 3 Keystones:• a clearmethodology•adequatepricing•high returns on investment A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD IN NUMBERS • In Numbers:• 1.800.000 Pageviews•16.000 Registrations•4.000 Project Submissions• 2.500 Rejected Projects• 1.500 Approved Works• 400 Gala Participants•260 Winners• 102 Nationalities•40Categories• 30 Judges•4 Patrons A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD IN NUMBERS • Award• Extensive PR Campaign• Award Trophy• Gala Night• Physical Exhibition of Selected Projects• Winners' Certificate• Winners Badges • Competition Logo• Participants' Certificate• Competition Statistics & Score Sheet• Yearbook Publication• The Annual Yearbook• Feedback Notes by the Jury• Winner Services such as Consultancy, Design Mediation and others. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD THE ORGANIZER • The Organizer:•OMC Design Studios S.R.L. •In-house organisation.•Custom SoftwareCreation• In Charge of The Marketing and Pr Campaign•Liaison with All The ActorsInvolved•Financial Partner•Event Partner: GalaNightand Exhibition• A’ Award is theresult of a Research Project (Ph.D. Thesis) at Politecnico di Milano A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD IN SUMMARY • A'Design Award and Competitions, aims to highlight the excellent qualifications of best designs, design concepts and design oriented products. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD IN SUMMARY • Every year, products that focus on innovation, technology, design and creativity are awarded with the A' Award. The organization also helps the creative minds to meet with the business people to realize their product ideas or to reach a wider range of buyers for their existing products. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD IN SUMMARY • Participating in the A'Design Award & Competition design awards demonstrates the will to innovate, redesign, rethink and the courage to compare yourself to others in competition. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD IN SUMMARY • Winning projects are exhibited both online and at the end-of year exhibition, in addition to the yearbook. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD IN SUMMARY • Winners receieve extensive attention from the press, and exlusive pr-services are provided for all winners. A’ Design Award works as a communication & marketing tool; a service designed to communicate the quality of a design to the public audience. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD IN SUMMARY • A’ Design Award positions itself as an alternative to existing design competitions offering added value in comparison to its competitors such as:No Further Fees, Free Exhibition, Gala-Night and Free PR-Service, Jury Feedbacks, Score Sheet & More. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD IN SUMMARY • The Trophy of the A’ Design Award is available in 3 different formats. Standard, Large and XXL. Each trophy is made of three dimensional printing and fusion of metal. The A’ Award trophy is unique and is impossible to create with traditional technologies. It was created with the highest technology available today, it represents the combination of arts, science and technology. The standard trophy is provided free to participants, larger versions are available for purchase. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD IN SUMMARY • The Winners’ Kit has two dimensions: firstly the services provided by the A’ Design Award such as Public Relations, Design Mediation, Communication and Marketing and also the Physical components such as the book, exhibition posters, certificates, the trophy, additional marketing and communication materials and more. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD DISTINGUISHED DESIGNER PROGRAM • Distinguished Designer ProgramTo Honor the Winning Designers, A’ Design Award and Competitions have come up with the Distinguished Designer Program, which is a tiered program that bestows unique benefits at each level. The Distinguished Designer Program was designed to create a further organic link between the winners and the organization itself. Participation in the program is free and is life-long. • https://www.adesignaward.com/distinguished-designer-program.php A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD PROOF OF CREATION • Proof of Creation & Paternity"Proof of Creation" is a paper document that explains your design (title, description and images), and duly signed by the designer and two witnesses, that you deposit at a third-party (A' Design Award) to help you prove that you are the creator of a design. It serves as evidence that you created a design at a particular date. *Please note that "Proof of Creation" Certificate is not a Patent or Design Rights registration. • http://www.adesignaward.com/proof-of-creation.php A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD PROOF OF CREATION • Proof of Creation - DepositWe provide the “Proof of Creation” template which you can print in your office by yourself. The template is automatically filled with your design details and images, and can be accessed from your control panel. In addition, we provide a depository service for your “Proof of Creation”. We will keep your “Proof of Creation” documents, as a third-party. For each nominated design, no matter winner or not, and without having the need to wait for the results announced, you can have a "Proof of Creation". Only one document is allowed per nomination. • https://www.adesignaward.com/distinguished-designer-program.php A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD IN SUMMARY • For Companies, Brands and Businesses there are 3 main ways to be involved.1. As a Participant2. As a Sponsor3. As an Organizer A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD IN SUMMARY • What is the Difference between a Participant, Sponsor and a Competition Organizer? • The Participant; joins an already existing A’ Design Award and Competition category by their designs. • The Sponsor; supports an already existing A’ Design Award and Competition category through their offerings. • The Competition Organizer; runs a totally new and custom design competitionthat responds to your requirements, utilizing the A’ Design Award platform with a unique domain with custom interface. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

A’ DESIGN AWARD & COMPETITIONS 1. BENEFITS TO PARTICIPANT BRANDS, BUSINESSES AND COMPANIES A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • Why should your Company Participate?Winning the award provides great deal of exposure to new business opportunities by reachingthousands of passionate innovators, business people, design enthusiastsand designers worldwide. Winners are provided a free PR Campaign and also PR Guidelines to get the most out of their success. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD Participation Benefits FOR COMPANIES (AS A PARTICIPANT) • 1. Communicated to the PressExtensive coverage in global media ensures that you are reknowned worldwide. In association with DesignPRWire, we submit your multimedia press-releases to a wide range of editors in magazines, newspapers and e-zines worldwide. We reach thousands of editors in design and category related magazines to communicate your products in an editorial way. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD Participation Benefits FOR COMPANIES (AS A PARTICIPANT) • Exhibited at MOODWinner Designs are exhibited physically at the MOOD: Museum of Outstanding Design. Press Members and Award Winners are invited to take part in the exhibition. Each year, a premium exhibition location is selected that presents the theme of the exhibitions. Locations are chosen at tourist spots in order to attract also the bypassers. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD Participation Benefits FOR COMPANIES (AS A PARTICIPANT) • Exhibition is Free.Exhibition is provided free of charge to winners, and MOOD Prints poster versions of the entries that could not be exhibited free of charge. Entry to the exhibition is also free to participants, guests and is also open to the public free of charge to increase dissemination possibilities. Furthermore, each winning entry receives a Certificate of Exhibition that could be useful in certain situations. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD Participation Benefits FOR COMPANIES (AS A PARTICIPANT) • 2. Advertised to a Wide Range of Design Sensitive PeopleIn addition to standard press and traditional media communication, A'Design Award & Competition advertises winners in online media and search engines as well as to millions of people who are searching for design. We have a dedicated budget to advertise winners. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD Participation Benefits FOR COMPANIES (AS A PARTICIPANT) • 3. Certificate of QualityThe "A' Design Award Winner Certificate" is a proof of quality of design which you can use to highlight the qualifications of your product. Winner Companies can download the "A' Design Award Winner Logo" and use this special logo with your product packaging or websites. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • Winners’ LogoA’ Design Award & Competition winners are granted the usage of award winner logo to place in their communication materials such as brochures, website, and products. This service is provided free to all winners. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • Winners’ QR CodeIn addition to the award winner logo, A’ Design Award & Competitions provides a service to generate and place a QR Code to the products which could help end-users to learn more about the product through A’ Design Award & Competitions platform. This service is provided free of charge to winners. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • Good Design MarkProduct designs that have won the A’ Design Award & Competitions are also granted right to use the Black Good Design Seal to highlight the innate design quality within their products. This service is provided free of charge to winners. • http://www.gooddesignmark.com/ A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD Participation Benefits FOR COMPANIES (AS A PARTICIPANT) • 4. Trade Fairs, Conferences and MeetingsThe A'Design Award will also present itself in design oriented trade-fairs around the world, winners will got chance to be promoted in these fairs, conferences, meetings and other design related events in order to create the sectoral hype. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD Participation Benefits FOR COMPANIES (AS A PARTICIPANT) • 5. Introduced to Design WorldWinners are introduced to Curators, Architects, Designers, Companies, and other relevant people and institutions in the design world to get more out of the award. In addition to our press contacts, we engage in serious Public Relations campaigns with the people that we got to now in the design events. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD Participation Benefits FOR COMPANIES (AS A PARTICIPANT) • 6. A Reason to Contact PressWinning the A'Design Award, is prestigious, it is a very solid reason to contact the press and celebrate your excellence in product design, to have increased exposure of your designs and products around the world or give an advertisement. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD Participation Benefits FOR COMPANIES (AS A PARTICIPANT) • 7. Increased SalesWinning designs get enough exposure to increase the sales of products significantly. A' Design Award Winner logo helps undecided buyers to pick a reliable decision easily. it is an investment that you can rely on throughout the life of the product. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD Participation Benefits FOR COMPANIES (AS A PARTICIPANT) • 8. Featured in the Yearly ResultBookTop designs are featured in this yearly book to increase the exposure of designs and products to a wider public. These yearly ResultBooks are delivered to a wide range of professionals, editors and lead buyers, being in this publication assures long lasting advertisement. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD Participation Benefits FOR COMPANIES (AS A PARTICIPANT) • Yearbook Inclusion as Co-AuthorNot only your design is included in the hard-copy printed version of the yearbooks, but also you are credited as a co-author of the book. Each award winning entry, gets a free full page inclusion. Each book is registered under a different ISBN number. • http://www.adesignaward.com/printedition.html A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD Participation Benefits FOR COMPANIES (AS A PARTICIPANT) • 9. Work With Top TalentWinner companies usually get the opportunity to work with the best talent; highly skilled designers, architects and artists will be applying for jobs to the winning companies. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD Participation Benefits FOR COMPANIES (AS A PARTICIPANT) • 10. Company AwardsIs there a talented employee in your company? If she/he wins, your company also wins! Your company will also receive the same A' Design Competition Award addressed to your company name, furthermore your company's name will be written to our hall of fame and will be listed in the winner-companies page with a link to your company website. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD Participation Benefits FOR COMPANIES (AS A PARTICIPANT) • 11. Project AssessmentAll the participants of the A' Design Award and Competition will receive a detailed score sheet that could be used for to determine the strengths and weaknesses of the projects. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • Competition CategoriesA’ Design Award accepts entries in a wide-range of categories, from Graphics to Industrial Design, Architecture to Interiors, Photography to Fashion, and Strategic Design to Technical Products. • View Categories Here:http://adesignaward.com/categories.html A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • SubmissionCompanies can submit any designs for which they hold the intellectual property rights or patents. There is no further restrictions. Both concept works and end-products are accepted. • Register Here:http://adesignaward.com/registration.php A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • NominationNominating your submissions for an award has a base fee depending on the submission period (early – 75 €, standard – 100 €, late – 125 €). In addition companies are offered nomination packages with discounts. A Nomination package is an exclusive promotion organized by A' Design Award and Competitions for companies. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • Nomination PackagesNomination packages contain nomination tickets that could be used to waive processing fees while making submissions.Nomination tickets given in packages can be distributed to your designers, partners, employees etc.Valid for Design Studios, Architecture Offices, Creative Design Agencies and Design Oriented Companies, and other businesses that produce design products. • http://adesignaward.com/nomination-packages-businesses.html A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • Nomination Packages for Businesses 1Each category submission counts as a single entry. 2The submission period is not relevant and does not effect the price. You could make early, standard or late submissions as you see fit.3These are the final costs regardless of any taxes, for example for EU companies, we will make an invoice for the Studio Promo package such as 937,5 € + 187,5 € IVA = 1.125 €, this applies to all other packages. A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • Express Evaluation ServiceThe Express Judging Service is aimed to create an instant PR-Push for your products, design concepts and works. In 72 hours, 3 members of the jury will judge the entries and compare with the last year winners, and results will be communicated. If your entry is a winner, we will start your pr-campaign immediately. Express Judging service costs €150 to €450 including VAT based on the judging period. Can be ordered after nomination only.http://adesignaward.com/express-judging-service.html A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • Hardcopy Submission and Visualization ServicePresentation of your design is very important, and therefore we provide additional services for presentation; photograph and visualization to participants through our solution partners. For Finished Products: You can send your finished products to us and we will have a professional photographer take pictures and product shots in a photography studio. Costs 750 € per product. For Concepts: You can send us your conceptual drawings and hand drawings and we can contact a 3D Modelling agency to create 3D presentations of your work. Costs 1500 € per concept.After we do the visualization or photography we will update the images ourselves for you. • http://www.adesignaward.com/visualization.html A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • Category Suggestion and Pre-Evaluation ServiceWhen you upload your design to A’ Design Award and Competition, a preliminary jury member will check your design for various aspects and approve or reject your entry, the jury member will also make suggestions for improving the presentation, and the jury member will also suggest you a category of nomination for your work. These services are provided free of charge to all participants. • http://www.adesignaward.com/category-suggestion.html A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • Designer RankingsA’ Design Award ranks all the designers that have been granted with the A' Design Award and publishes online rankings at «DesignerRankings». For main competition categories, an A' Award counts as two (2), bronze award counts as three (3), silver award counts as (4), and a golden award counts as five (5) points, the first place / platinum award counts as six (6) score points. Learn More:http://www.designerrankings.com/ A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • Spread, Reach and ImpressionsTogether with DesignPRWire, A’ Award created its own network to spread the winning entries also online. Winning entries appear on our network of 120+ websites, which are linked to your winning entry with the sole purpose to increase your visibility also online (in addition to our efforts at tradefairs, events etc).See an Example:http://www.awardeddesigns.com/ A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

What IS A’ DESIGN AWARD FOR COMPANIES (AS A PARTICIPANT) • Further Search Engine VisibilityListOf.Net platform helps search engine users to find distinct types of design related services: designers, architects, artists, design studios, architecture offices, design oriented producers and pr agents in an easy fashion.See an Example:http://www.listof.net A’ DESIGN AWARD & COMPETITIONS CORPORATE PRESENTATION

A’ DESIGN AWARD & COMPETITIONS