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Purple cs

Purple cs. Jason Yong Kuium Chowdhury Glody Theo Kabuya -Kabala Abdulkadir Mohamed Syed Shah. What is Purple?. Evolving the USB into the new Era Data Sharing: Purple  Purple (stick) Purple  Phone (app) Phone  Phone (app) Phone  Pad Purple  Pad .

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Purple cs

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  1. Purple cs Jason Yong KuiumChowdhury GlodyTheo Kabuya-Kabala Abdulkadir Mohamed Syed Shah

  2. What is Purple? • Evolving the USB into the new Era • Data Sharing: Purple Purple (stick) Purple Phone (app) Phone Phone (app) PhonePad PurplePad

  3. PURPLE video

  4. Why use Purple? • Time is money • It is the ability to transfer files, show and present data Wherever you are • Walking by? • ID? • Train station, Park, different office…?

  5. Revenue Model/Marketing • Freemium based revenue model – APP • General product selling – revenue model – Stick & Pad • Stick – general market, Pad– target market of company offices, education (school) • B2B –Phone/PC Accessory Companies (Stick and Pad) • B2C – Smartphone Users & PC Users (USB) • Aim – to promote to necessity of data handling and transfer, to be the norm

  6. Revenue Model/Marketing • Product – Purple stick, app, pad • Generating further Sales through Social Media • Promotion – Tech channel Subscribers on Youtube, advertisements (newspaper, TV) • Place – Retail Stores, Online • Price – Base stick 4gb 4.99, pad 30.99 • App - Free

  7. Purple Technology • Radio Frequency Identification (RFID) • RFID > NFC • Advantages with 2 chips • Security – password. More secure than USB if lost.

  8. Trends and Potential • Global Mobile Market Forecast 2011-2016

  9. Trends and Potential • Global Mobile Forecast per Region 2011-2016

  10. Trends and Potential • Device Diversification

  11. So what is Purple? • Data Transfer and Handling in the future • The Potential? Exponential & Excellent

  12. Purple Go Transfer, Go Purple

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