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The Promise of 4G Path to the Converged Home

The Promise of 4G Path to the Converged Home. James C. Brailean, Ph.D. President, CEO & Co-Founder PacketVideo Corporation. Beware of Wireless Hype. What is 4G?.

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The Promise of 4G Path to the Converged Home

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  1. The Promise of 4G Path to the Converged Home James C. Brailean, Ph.D. President, CEO & Co-Founder PacketVideo Corporation

  2. Beware of Wireless Hype

  3. What is 4G? • “Of course it is impossible to predict technology developments and the evolution of culture and customer needs. 4G in principle will allow high-quality smooth video transmission” • Marty Cooper, Inventor of the Cell Phone, CEO ArrayCom

  4. What is 4G? • “4G will make possible pervasive, immediate, visual interactions that will make for a better, and more humane, world” • Barry West, President Clearwire Inc.

  5. What is 4G? • “4G to me is not about the next radio link; it is much more about how you deal with a set of heterogeneous networks and get bits to and from the device in the most cost-effective way” • Paul Jacobs, Chief Executive Officer, Qualcomm

  6. Two Flavors of 4G

  7. WiMax (802.16e) LTE (3GPP) Players in the 4G Battle

  8. Why do we need 4G? • Mobile Broadband? • Internet Experience? • More Humane World?

  9. Current Cellular Network Planning WAN MAN LAN PAN

  10. Services Will Define 4G (4G will not define the service) 4G DVB-H UMTS Edge MAN Mobility WiFi Bluetooth 10kbps 100kbps 10Mbps 1Mbps

  11. 3G = Video

  12. Full Track Download Ring-Tones on-demand Video Mobile Live Broadcast Music Videos Personalized Radio Entertainment Content Current User Experience: Service Silos Personalization & commerce

  13. Full Track Download Ring-Tones on-demand Video Mobile Live Broadcast Music Videos Personalized Radio Entertainment Content Device Silos & the Triple Play Personalization & commerce

  14. 4G & the Femto Cell

  15. Connected Home Challenge IP Cloud DMS DMR • Servers (DMS) • Renders (DMR) • Control Points • (CP) Femto

  16. Highlighted Use Cases Enabled by the Connected Home User selects an internet radio station and pushes it to the Roku to listen while making dinner in the kitchen. Does this from a mobile phone. Vacation slideshow is pushed to a digital picture frame located in the living room. Does this from a mobile phone. High Def video is sent to playback on the large screen TV in the den for the kids. This is done from the user’s PC. Select any media Push to the right device

  17. The Personalized Connected Home DMS IP Cloud DMS DMR Femto

  18. The Power of 4G Connecting the Connect Homes • Grab a video with my mobile, push it to a friend. The friend renders the video using their PS3 • Push new photos of the kids to Grandma’s digital picture frame • Access any content in my digital locker box while outside the home

  19. 4G Devices? VS. Components Swiss Army Knife

  20. Separating Modem from Renderer(Nokia 4G Concept Designs)

  21. Watch the MIDs Intel Prototype Gigabyte Prototype

  22. What are the hurdles in front of 4G? • Technical • Interoperability (mobile and CE) • Scalability • Multi-device • QoS • Power consumption • New industrial designs and user interface (next iPhone) • Business • ROI for 3G • Penetration/Saturation of multimedia vs. other applications

  23. Questions Tomorrow’s Promise 4G & the Connected Home

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