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Duane Reade’s Smart Approach to Private Label & Branded Neighborhood Environments  

Duane Reade’s Smart Approach to Private Label & Branded Neighborhood Environments  . What are we doing? • Intro (aka, who are you and what’s a “ Drug Store News ?”) • Set the table — DR in brief • Rebranding: stores, private brand • Q&A. WHO IS DSN?. 12x/Year 38k circ. 80+ years.

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Duane Reade’s Smart Approach to Private Label & Branded Neighborhood Environments  

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  1. Duane Reade’s Smart Approach to Private Label & Branded Neighborhood Environments  

  2. What are we doing? • Intro (aka, who are you and what’s a “Drug Store News?”) • Set the table — DR in brief • Rebranding: stores, private brand • Q&A

  3. WHO IS DSN? 12x/Year38k circ 80+ years

  4. WHO IS DSN? Websitee-newslettersDSN.TV DSN+ 100K unique visitors250K views

  5. Duane Reade: A verybrief history

  6. DR: A brief history • 1960. Founded Cohen bros. - Lower Broadway • 1992. 37 stores - Sold to Bain - $239 million • 1998. 67 stores - Public offering • 2004. 239 stores - Sold to Oak Hlll - $700 million • 2010. 257 stores - Sold to Walgreens - $1.2 billion • 2013. 253 stores

  7. DSN Sept. 24, 2012 Walgreens: The Transformerhttp://drugstorenews.com/digital-editions

  8. The Original Transformer “Duane Reade had started the new drug store concept, and now you see a lot of that influence coming back to Walgreens and accelerating where we’re headed… a lot of what we’re doing that acquisition helped to accelerate.” -Greg Wasson, president/CEO, Walgreen Co. DSN, Sept.24, 2012

  9. Health & Daily Living Store “What I saw was an opportunity to move away from a very specific, needs-driven reason to shop and become a place where people want to shop.” -Joe Magnacca, president daily living products and solutions, Walgreens DSN, Sept.24, 2012

  10. What’s a Health & Daily Living Store?

  11. What’s a Health & Daily Living Store?

  12. What’s a Health & Daily Living Store?

  13. What’s a Health & Daily Living Store?

  14. What’s a Health & Daily Living Store?

  15. CONTENT RELEVANCE, CONTENT RELEVANCE, CONTENT RELEVANCE…

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