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ISSA 2014 – Amsterdam – 8 May 2014

Steering sustainability in the detergent sector - Initiatives by A.I.S.E. - Valérie SEJOURNE Director Communications & Sustainability, A.I.S.E. ISSA 2014 – Amsterdam – 8 May 2014. A.I.S.E. International Association for soaps, detergents and maintenance product s.

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ISSA 2014 – Amsterdam – 8 May 2014

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  1. Steering sustainability in the detergent sector- Initiatives by A.I.S.E. - Valérie SEJOURNE Director Communications & Sustainability, A.I.S.E. ISSA 2014 – Amsterdam – 8 May 2014

  2. A.I.S.E.International Association for soaps, detergents and maintenance products « The Voice of the Detergent and Maintenance products industry in Europe » 29 National Associations Across Europe and beyond 900 companies Market value : 35 bn € including 6,5 bn € from the Industrial & Institutional cleaning sector 2 pillars of activity: => Productssafety and innovation => Sustainability

  3. Drivingsustainability

  4. + washright + cleanright + cleanright • EU PEF • SMGP • SCP/ SIP EU I&I criteria < 1997 1998-2002 2004-2009 2010-2014 2016 

  5. PART 1:Sustainability through voluntary agreements:A.I.S.E. Charter for Sustainable Cleaning

  6. A.I.S.E. Charter for Sustainable Cleaning 11 Charter Sustainability Procedures 11 Key Performance Indicators + 7 Advanced Sustainability Profiles/PCRs + Consumer engagement MANDATORY Independent verification VOLUNTARY =>215 Companies > 90% of the market including 69 involved in the I&I sector

  7. Charter achievements - Reporting • Energy consumed : -18% • CO2emitted: -21% • Packaging : -6% • (2007-2012) 7 7

  8. Charter product dimension Knowledge Mapping Hotspot Product Scheme & Criteria Deployment • Category Criteria • (ASP – Advanced Sustainability Profile) • Product makes wise use of resources • (ingredients, packaging, etc.) • Ingredients safety (via ESC = safety scan of ingredients in product) • Safe and sustainable use (Consumer advice) • Focus on the 3 to 4 most relevant environmental impacts • Continual improvement • Innovation-friendly and environmentally relevant criteria • Available for 7 product categories

  9. Charter ASP : availability & penetration • Laundry powders/liquids • Fabric conditioners • ADW • All-purpose cleaners • Trigger spray cleaners • Hand dishwash • Toilet cleaners … due in 14 • Building care products* … due in 14 • * Targeted for I&I uses. Others, focused on household uses.

  10. PART 2:EU developments of relevance for the I&I sector:Ecolabel, Ecodesign, GPP, PEF…

  11. EU/National policytools: • => Ecolabel: • - Nordic Swan • - EU Ecolabel: • => includingsince 2011 criteria for Professional Laundry/Autodishdetergents • => Green Public Procurement: • At EU level : • - EU GPP Criteria for Cleaning Products & Services • => under revision • - Development of EU Ecolabel for Product Group Cleaning Services • => to come • National developments • Others: • Ecodesign Directive ? • Energy Label /Product EnvironmentFootprint • Green claims

  12. “Single Market for Green Products ” (April 2013) EU Product Environment Footprint - PILOTS • Liquid laundry detergents • Bathroom trigger spray cleaners • Phase A: • Development of PEF Category Rules • Phase B: • Verification/Testing • Phase C: • Communication B2B+B2C Nov. 13 2014 2015 2016 • 3 year pilot (PEFCR/Verification/B2B and B2C communication) • Category Rules to focus on the 3 to 4 most relevant environmental impacts • European Commission open to evaluate alternative approaches

  13. A.I.S.E. PEF pilot on household liquid laundry detergents • Rationale: • PEF might become future reference tool for EU environmental policy • Contribute with our expertise and knowledge • Charter approach is relevant • Consumer engagement activities Lead members: Stakeholders :

  14. Eco-label Voluntary « Label of excellence » 10 9 8 7 6 5 4 3 2 1 The EU SCP/SIP Action Plan Labelling Directive A+++ A++ A+ A B C D G Ba s ed on PE F me t hod Ecodesign: Voluntary benchmarks EU GPP Stimulate market Incentives EU GPP Prohibition to procure Ecodesign Mandatory exclusion from markets & fight green claims

  15. PART 3:Engaging with end-users:Safe use and sustainable use of products

  16. 1,100 … ??? Source: Insites for A.I.S.E., 2011

  17. Solution A consumer campaign to romote the benefits of washing at low temperatures, TOGETHER Detergent companies Appliance companies Institutional/NGOs Retailers Textile companies/ Retailers Clean result (performance) Wash at low temperatures (eg 30°C) Saving energy & Helping the environment Saving money Clothing care FOCUS COUNTRIES: BE, F, I, UK, DK

  18. Campaign partners signed up (as at May 2014)

  19. Sustainability… • « Here to stay or we may not be » • Value in steering progress at sectoral level, through voluntary industry action • A number of policy developments • Need to work in dialogue with the full value chain and customers • Opportunities for the professional cleaning sector « from product to service »

  20. Links: Charter technical website: www.sustainable-cleaning.com/en.home.orb A.I.S.E. website: www.aise.eu/ I prefer 30° website: www.iprefer30.eu/ EU/JRC work: http://susproc.jrc.ec.europa.eu/cleaningservices THANK YOU! For more info, please contact A.I.S.E.: valerie.sejourne@aise.eu

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