Joining Forces How event organisers and destinations can work together to their mutual advantage

2. Joining Forces How event organisers and destinations can work together to their mutual advantage Nick Dodds, Managing Director Festivals and Events International, past Chairman BAFA William Culver-Dodds, Associate Director Festivals and Events International, board member IFEA-Europe

3. Joining Forces • Introductions, Definitions and Examples • Festivals Mean Business • Economic Impacts • Event Led Tourism: working together • Case Studies

4. Cultural Festivals – the FEI Definition “A time limited, concentrated celebration of cultural activity rooted in a particular location” YesNo Arts Festivals Religious Festivals Pop Festivals Cultural Seasons Film Festivals Shopping Festivals Book Festivals Sports Festivals Children’s Festivals Science Festivals Food Festivals

5. An explosion of Festivals in the UK

6. A selection of UK Festivals

7. Multi-Arts Festivals – Edinburgh

9. UK Festivals Manchester The world's first international festival of original, new work

10. Specialist Festivals - BBC Proms Gustavo Dudamel and the Gothenburg Symphony Orchestra

11. Specialist FestivalsHay Gustavo Dudamel and the Gothenburg Symphony Orchestra

12. Outdoor Festivals Greenwich + Docklands International Festival Gustavo Dudamel and the Gothenburg Symphony Orchestra

13. UK Pop Festivals - Glastonbury

14. Latitude Festival, Suffolk blurring the boundaries? Gustavo Dudamel and the Gothenburg Symphony Orchestra

16. Festivals Mean Business FMB III BAFA ACE sam 2007 Research 600 approached 200 returns BAFA and non BAFA members

17. Festivals Mean Business • Creating and Showcasing Culture • Nearly 18,000 events took place at 193 festivals • BAFA members 10,000 events,4,000 exhibition days • BAFA members commissioned 200 pieces of new work presenting 1,750 premieres

18. Festivals Mean Business • Building and Developing Audiences • Over 5 million attendances at 193 festivals • 250,000 people look part in education programmes and over 60% of these people were young people

19. Festivals Mean Business • Sustainable Businesses • Excellent value for money – operating on limited resources • Majority of resources invested in programmes not infrastructure • Varied income sources – BAFA members attracted £30m of investment

20. Festivals Mean BusinessSustainable Businesses Festival expenditure mostly on Programmes Other expenditure 3% Staff costs (core, Marketing freelance and seasonal) 8% 22% Running costs/overheads 12% Production, performance and exhibition costs 55%

21. Festivals Mean BusinessSustainable Businesses Festivals have varied income sources Ticket sales 33.6% Trusts and foundations 11.3% Additional sales (eg. bar, food, programmes) 3.7% Advertising 2.1% Businesses Membership fees 12.2% 1.2% Interest on invested funds Individuals 0.5% 2.8% Other earned income Other contributed income 1.5% 2.9% County Council or Unitary Arts Councils Authority European 12.0% 13.1% 0.0% National Lottery Borough or District Council 0.9% 2.2%

22. Festivals Mean Business • BoostingLocal Communities and Economies • Enriching the life of residents, building cohesion • Creating a sense of place • Employing 12,500 staff using 4,000 volunteers • Creating positive media profile • Attracting visitors • BAFA members directly spent £42m in local economies

23. Economic Impacts HAT FAIR 2008 ECONOMIC IMPACT STUDY Glastonbury Festivals 2007 Economic Impact Assessment The Ascent of Manchester An independent evaluation of the first Manchester International Festival 2007 THE VALUE OF “V” AN EVALUATION OF THE ECONOMIC IMPACT OF THE “V” FESTIVAL 2006 EDINBURGH’S YEAR ROUND FESTIVALS 2004-2005 ECONOMIC IMPACT STUDY BRIGHTON FESTIVAL 2004 A STUDY OF THE ECONOMIC AND CULTURAL IMPACT OF BRIGHTON FESTIVAL UPON BRIGHTON AND HOVE A report into the impact of folk festivals on cultural Tourism 2002

24. Economic Impacts £ Edinburgh Festivals 184,000,000 Notting Hill Carnival 93,000,000 Folk Festivals 77,000,000 Glastonbury Festival 51,900,000 Cheltenham Festivals 34,000,000 BBC Proms 30,000,000 Manchester International Festival 28,000,000 Brighton Festival and Fringe 20,000,000 V Festival Chelmsford 10,400,000 Glasgow annual Festivals 6,000,000 Celtic Connections 6,000,000 Birmingham International Dance Festival 3,300,000 Chester Festivals 2,000,000 Hat Fair Winchester 1,000,000 Salisbury Festival 1,000,000 Total £547,600,000 Hundreds of other cultural and pop festivals.....

25. Event-led Tourism • Festival Organisers and Destinations • Working Together • Vision • Who’s the Audience • What makes a good festival destination • Understanding the timescales - long and short • Packaging – tickets, travel and accommodation • Partners

26. Liverpool European Capital of Culture 2008

27. European Festivals Benicassim, Spain

28. Event-led Tourism • Festival Organisers and Destinations • Working Together • Vision • Who’s the Audience • What makes a good festival destination • Understanding the timescales - long and short • Packaging – tickets, travel and accommodation • Partners

29. Transport partners

30. Case Studies Swale Birmingham

31. Swale Sustainable Communities Community Cohesion Place Making

32. Birmingham Profile Visitors Economic Benefit

33. Festivals - A growing opportunity

34. Thank You