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Part 3 Implementing the VEI Model Southern Region Professional Development

Part 3 Implementing the VEI Model Southern Region Professional Development Presented by: Christine Haff Southern Region Program Director. VEI emphasizes learning in 4 key areas: Ownership Experiential Cooperative Reflective. What does a VEI firm do?. Research.

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Part 3 Implementing the VEI Model Southern Region Professional Development

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  1. Part 3 Implementing the VEI Model Southern Region Professional Development Presented by: Christine Haff Southern Region Program Director

  2. VEI emphasizes learning in 4 key areas: OwnershipExperientialCooperativeReflective

  3. What does a VEI firm do?

  4. Research • Explore the VEI Website and Firm Directory • (veinternational.org/Home/About/Resources) • Research product/service ideas • What product/service and why? • Handout—How to Select a Product or Service

  5. 500 firms across 27 product and service categories

  6. Defining Your Business Model 1. What product or service are you selling? 2. Who’s your target customer? 3. What customer challenge do you solve? What needs or wants do you serve? 4. What value (customer benefits) do you deliver? 5. How will you reach, acquire and keep customers? 6. How will you define and differentiate your offerings? What makes you special, different or better? 7. How and when will you generate revenue? 8. What is your cost structure? Your pricing strategy? 9. What is your profit margin?

  7. Defining Your Brand Objectives 10. What are you branding? 11. What will your brand stand for or represent? 12. What unique benefits will your brand communicate? 13. What emotional connection will you be trying to establish? 14. What lasting impression would you like to make? 15. What image would you like to project?

  8. ActivityName the Firm • Generic firm name—3 to 5 years • Unique • Branding • Handout – Select and Verify the Firm Name

  9. Research • Plan • Present The Business Plan

  10. The Business Plan • Every firm is required to write a comprehensive and professional business plan • Outlining the goals and objectives of the firm • Regions conduct local Business Plan Competitions • Winning teams qualify for Nationals • Culminates in a National Business Plan Competition • Held in NYC during the Youth Business Summit

  11. PLAN: Writing the Business Plan • National Business Plan Guidelines • National Business Plan Competition • Written Rubric—Activity Resources: Curriculum

  12. PLAN: Present • https://veinternational.org/blog/2014-national-business-plan-competition-results/ 2014 1st Place, OAISIS South Pasadena, California South Carolina/Southern Region BPC: February 7, 2015, Myrtle Beach Hilton Resort

  13. What does a VEI firm do?

  14. To Whom Do We Sell and How • Firm to Firm (500/7800) • Firm to VE Employee (10,000) • Non-VEI Sales Guests at Grand Opening Visitors (VEI checks) Guests at Trade Shows

  15. Implement E-Commerce Website

  16. IMPLEMENT: E-commerce Website • All firms have an e-commerce website • Provides information about the firm & program • Product/Service descriptions & pictures • Online shopping cart utility or ordering procedure • Introducing the “Better Business Rating” • Firm websites will be rated by “mystery shoppers” • Similar to star ratings on Amazon.com • Based on ease of use, customer relations, turnaround time, etc.

  17. ActivityE-Commerce Review • https://veinternational.org/resources/reference-files/ • Creating a Website to Support E-Commerce • Website Competition Rubric (Basic) • http://edensconfections.com/ • http://www.theupperdeck.net/ • http://ziplineco.us/ • US Directory—Review

  18. VEI Disclaimer • If you are using a platform to build the site (Wix, WordPress, Weebly, Squarespace): • Type “This is an official Virtual Enterprises International firm website. This online store is for educational purposes only.” Highlight “Virtual Enterprises International”, and link to //veinternational.org

  19. Grand Opening • Official Ribbon Cutting Ceremony—Local Chamber of Commerce • Invite • School District Personnel • Local Business Partners • Parents and Friends • News Media Opening: Mid November/December

  20. Implement Trade Shows Southern Region-February 8-9, 2015 Myrtle Beach Hilton Resort

  21. Firms participate in numerous regional and international trade shows (Ex: New York City, South Carolina, California, Belgium) https://veinternational.org/blog/2014-trade-show-recap/

  22. Prepare for a Trade Show • Preparation for the Trade Show PowerPoint

  23. What does a VEI firm do?

  24. Report • Evaluate EVALUATE: The Annual Report

  25. The Annual Report • Report on the firm’s operations over the Fiscal Year • What did you say you were going to do in your Business Plan? • What actually happened? • Explain the differences. • Why were you successful? • Why weren’t you successful? • What did you learn from the experience? • Preparation of Firm Financial Statements • Income Statement • Balance Sheet • Cash Flow Statement https://veinternational.org/resources/reference-files/

  26. What does a VEI firm do?

  27. Assessments

  28. Online Assessment & Evaluation Pre/Post Assessment VEI Technical Assessment (NOCTI - Test code: 7975) Pre/Post Surveys • Other Types of Assessments • Career Portfolio • Personal Daily Log • Personal Finance • Work Samples Student Portfolios Attendance Data

  29. Part 4 The Curriculum

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