Muscat Livestock

1. MLS Muscat Livestock not only make the country’s finest red meat, but through sustainable job creation, we empower our farmers and butchers to build a brighter future. Our strategy is to focus first on identifying consumer needs, then work with our farmers to grow animals and apply our expertise to meet those needs. We are the leading online meat store in Oman.

2. The History of MLS •A little under fifteen years ago, Naveed Ahmad created an enterprise with the intention of importing livestock into the Omani city of Muscat. •Some 30 years earlier in the small North- eastern city of Ibra, capital of the Ash Sharqiyah region, his father had opened the city’s first butcher shop. The trade had been passed down to him from his father in his homeland of Pakistan the trade very much ingrained in their history, Nadeem joined his brother in 2014 after returning, post-grad, from the UK. The business continued to grow, importing livestock and producing, processing and marketing premium quality lamb, mutton and beef.

3. •As the brothers had grown up around butchery watching their grandfather and father master the trade, they knew what was expected from a butcher. Muscat has over 700 outlets selling meat, be that butchers, markets or shops, standing out in the crowded market was going to be the key. •Their focus had always been on supplying premium quality red meats. To really excel, they needed to create a customer experience that changed the game. Whilst their store operated to the highest standard, with only the highest quality produce, it was the 2020 pandemic that saw the biggest shift in their business.S