How to Choose the Right Bulk SMS Gateway Provider in India?

1. How to Choose the Right Bulk SMS Gateway Provider in India? Text messages are one of the easy and swift ways to connect with your customers. Due to technological advancement, the world of messaging has grown tremendously in recent years. The bulk SMS gateway is a popular means for promotions and sending out huge texts for transactional purpose. With an easy to use API, SMS gateway server lets third-party applications to receive and send messages. Many businesses are turning to SMS gateway providers to reach their prospects quickly and get other benefits. However, choosing the right provider may not be as simple as it seems. Here are some factors that you should consider to choose the best bulk SMS gateway provider in India. Ensure the authenticity Is your chosen bulk SMS gateway provider familiar with the Indian SMS marketing laws? You should verify that the bulk SMS gateway server that you intend to hire follows the rules and regulations of government to avoid any legal trouble like civil suits or monetary fines. It is essential to ensure the authenticity of reliable services. It will help to recognize the fraudulent SMS provider that may land you into legal problems. So, check the legalities. Good coverage and network quality An ideal SMS gateway provider will have good coverage and network quality. Some providers are not able to deliver services to certain countries or mobile operators. Moreover, some also may not be capable of reaching out to mobile numbers that have been ported between operators. Thus, you should not choose SMS gateway providers who can only connect to restricted or limited operators and territories. So, before taking any decision, you should test the network quality of gateway providers. You would want to choose the provider who can connect to multiple networks on a global scale.

2. Easy integration Choose the powerful SMS APIs which is not limited to only SMS delivery functionality but has extensive roles to play. It should allow you to get authentic delivery reports, schedule campaigns, receive SMS, draw results from mobile forms and surveys, etc. Moreover, a robust SMS APIs also help you with integration. Besides, choose a gateway provider that also provides comprehensive API documentation with sample codes used in programming languages. SO, don’t go for SMS gateway service providers who offer limited API functionality as it may increase your development costs. SMPP Protocol use Short message peer to peer (SMPP) is an open industry-standard protocol for delivering messages. It provides two-way messaging, and also supports Unicode messaging. This advanced technology is easily trackable and adds value to your SMS gateway service by ensuring quick delivery of messages. Before making any choice, you should make sure that the provider uses the SMPP. Ask the provider whether he uses SMPP for delivering messages or not. Conclusion These are the main considerations that can help you make the right choice to increase your productivity. So, to make sure that you are investing in the right place and hiring the best provider, do not overlook the above- mentioned factors.