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Consumer attitudes to the energy market and smart meters Smart Meter Central Delivery Body. May 2014: Wave 1. Overview of survey design. Bespoke online survey designed to be representative of the GB population and based on a large sample size to allow drill down analysis to sub group level.

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Consumer attitudes to the energy market and smart meters smart meter central delivery body

Consumer attitudes to the energy market and smart metersSmart Meter Central Delivery Body

May 2014: Wave 1


Overview of survey design
Overview of survey design

Bespoke online survey designed to be representative of the GB population and based on a large sample size to allow drill down analysis to sub group level.

Data collection between: 31st March - 13th April 2014

A total of 10,033 GB Nat Rep sample was achieved.

18 years+, with quotas on: age, gender, region, SEG to ensure a robust GB representative sample design.

10,033

Sub-groups

As well as age, gender, region, SEG, we have also looked into ‘vulnerable groups’. There are defined as:

  • Fuel poverty (those who spend 10% or more of their income on fuel)

  • Has a disability

  • Renters (as in those who rent the property in which they reside)

  • Pay by Pre-pay meter (all those who pay their electricity or gas via a pre-pay meter)

2


Respondent profile
Respondent Profile

Gender

Age

Region

48

Average age

37%

49%

51%

35%

9%

29%

4%

Social Grade

House Type

11%

9%

7%

46%

9%

10%

Semi: 33%

Detached: 23%

5%

13%

54%

14%

9%

Flats: 18%

Terraced: 23%

3


Respondent profile1
Respondent Profile

Billing Responsibility

Billing Payment Method

Annual Bill Size (electricity/gas)

Average: £1,100

Electricity Provider

Mains gas supplier

‘other’ contains any mentions below 5%

4


A slightly higher percentage of people in london do not know their annual energy spend
A slightly higher percentage of people in London do not know their annual energy spend

Percentage of those who do not know their energy spend

5%

9%

Total

10%

Total

5%

5%

9%

5%

8%

9%

5%

7%

4%

12%

4%

9%

5%

8%

3%

13%

6%

NET: Solely/jointly responsible for paying bill

All Respondents

9%

5%

10%

4%

5


There is a general lack of trust towards energy suppliers
There is a general lack of trust towards energy suppliers. their annual energy spend

Agreement with statements

6


General lack of trust and concerns are even higher amongst vulnerable groups
General lack of trust and concerns are even higher amongst vulnerable groups.

Agreement with statements (Top 2 Box): Total versus vulnerable groups

11%

7


84 of people aware and 44 interested in having a smart meter
84% of people aware and 44% interested in having a smart meter

Top 2 Box Interest in having a Smart Meter (Sub groups)

Claimed awareness of Smart Meters

84% are aware of Smart Meters

Total 44%


On balance those respondents with a smart meter trust their energy supplier
On balance those respondents with a Smart Meter trust their energy supplier.

Agreement with statement ‘I don't trust my energy supplier(s)’

10


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