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5 Strategies for Better Email Marketing Campaigns - KVN Mail

Implement these new changes into your email marketing strategy your customers will be more responsive, your campaign performance will improve and your business will continue to grow.<br>

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5 Strategies for Better Email Marketing Campaigns - KVN Mail

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  1. 5 Strategies for Better Email Marketing Campaigns A Data Driven Guide

  2. Email Marketing Strategy When you follow these email marketing strategies, email will become your most important channel too! • Personalize your messages • Segment your subscribers • Send mobile friendly emails • Test copy, design and buttons • Automate email campaigns when possible

  3. 1. Personalize your messages When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber. Personalization means that you use customer data to create a personalized message. For example, email subject lines that are personalized with a recipient’s first name can increase open rates by 16% higher open rates.

  4. 2. Segment your subscribers According to email marketers, segmentation is second on the top initiatives list this year. Do you know why it is so high? It's because when you segment your database, your email campaigns become much more targeted to your audience.

  5. Segmentation Results The segmentation results include increased performance in:

  6. 3. Send mobile friendly emails • In 2012, 27% of all marketing emails were opened on a mobile device. • By 2014, that number jumped up to 42%. • Now, it’s as high as 61%! Revenue per email on mobile devices is 4X higher than desktop

  7. 4. Test copy, design and buttons Whether you test your home page, landing pages or email templates, testing provides us with data to make practical decisions that will improve our marketing performance And email marketing is no different. Most marketers have A/B tested their email campaigns. If I had to guess, I'd say you’ve tested your email subject line, right?

  8. 5. Automate email campaigns when possible Trigger-based emails are emails that are sent out automatically based on user behavior. The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts. Below is a comparison for our traditional email campaign (left) against our triggered email campaign (right):

  9. Conclusion • Email marketing continues to deliver results. • But email marketing has evolved. It's no longer as simple as sending the same email to all. • It's time to update your email marketing strategy. • Now, you need to send targeted messages. Messages that are personalized, and optimized for multiple devices. • You also need test new elements. Trends change quickly, and what worked 12 months ago may not be successful today. Be open to testing. And when you understand what works, find ways to automate it through triggered emails. • If you implement these new changes into your email marketing strategy your customers will be more responsive, your campaign performance will improve and your business will continue grow.

  10. Thank You! Use KVN Mail and Get More Subscribers & Customers NOW Get Started Now!

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