Compelling Reasons to Choose Bing for Your PPC Ad Campaign

1. Compelling Reasons to Choose Bing for Your PPC Ad Campaign Although most PPC campaigns are executed on Google AdWords, advertisers can reap significant benefits by directing them to Bing, the second-largest search engine by market share. So, it makes it important to opt for Bing PPC advertising. What is PPC? Pay-per-click (PPC) is an advertising approach in which advertisers place ads on search engines that users will see when they search for specific keywords.

2. You can set your bids for the keywords you want to advertise for and how much you're ready to spend each time someone clicks on one of your advertisements. The search engine then selects what the top advertising is depending on who has the highest bids when someone searches for your chosen phrase. People will click on your ad because it appears at the top of the results page, and they will be directed to your company's website, where they will be exposed to the product or service connected to the phrase they searched. After that, they'll enter the conversion funnel where we can track their journey as a customer on your site. Unfolding the Top Reasons to Choose Bing Bing is the world's second-largest search engine, owned and run by Microsoft but with Yahoo! as a partner. The Yahoo! Bing network controls over 29% of the US search market (as opposed to Google's 67%). While most firms begin with AdWords, which is Google's PPC program, ignoring Bing is akin to placing all of your eggs in one basket. While Google has the majority of search engine traffic, if you don't use Bing as well, you're missing out on a significant pool of potential customers. 1. A lower price Because there are fewer advertisers on Bing Ads than on Google AdWords, there is less competition, which implies lower pricing. On average, the cost per click (CPC) for one marketing firm's clients was 33.5 percent lower on Bing than on Google. So, if cost is a big consideration for you, a PPC for Bing may be the best option.

3. 2. Higher clickthrough rates With less competition, there's a better possibility of getting a better ad placement and, as a result, a higher clickthrough rate. It's far easier to acquire a top ranking on Bing than it is on Google, so if that's your objective, Bing should be your first choice. 3. Various demographics If your target audience is older, Bing may be the best option for your PPC advertising. Bing is the browser's default search engine because Microsoft owns both Bing and Internet Explorer. Users of Bing and Internet Explorer are slightly older than the average Internet user, with women over 45 years old accounting for the majority of Bing users. 4. Social extensions Bing has just begun testing and adding social extensions to its PPC advertisements, which will allow marketers to promote their social network profiles in search results. Due to Google's preference for its social network, Google+, Bing surpasses Google in social media promotion. It prioritizes its own network over other popular social media platforms. In the social extension category, Bing, on the other hand, provides more flexibility. Kickstart Your Bing PPC Campaign TodayConclusion So far, we've looked at the differences between Bing and Google Ads, as well as the definition and importance of PPC in the advertising market. PPC is a critical component of every company's ad-planning strategy. Bing, as discovered, has a considerably lower PPC than competitors, putting it above the best service money can buy. So, it is vital to look for the best bing PPC advertising services.