1 / 17

“ Mapping the Future" “Preservation and enhancement of CH” Unit Luxembourg, January 28, 2003

“ Mapping the Future" “Preservation and enhancement of CH” Unit Luxembourg, January 28, 2003. Intelligent Heritage The industry perspective Flavio Tariffi, SPACE S.p.a. Goals The opportunity The market What the industry needs 4 examples Conclusions. Goals.

lacota-mcfarland
Download Presentation

“ Mapping the Future" “Preservation and enhancement of CH” Unit Luxembourg, January 28, 2003

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “Mapping the Future" “Preservation and enhancement of CH” Unit Luxembourg, January 28, 2003

  2. Intelligent Heritage The industry perspective Flavio Tariffi, SPACE S.p.a. • Goals • The opportunity • The market • What the industry needs • 4 examples • Conclusions

  3. Goals • At the workprogramme level: • Improving access to C&SH objects • Re-creating and visualising objects • Creating new forms of user experience • Closer to the market: • integration, downstream solutions • targeting reference communities • Recognition of the commercial value of CH • Therefore: what the industry will need to make this a reality

  4. The opportunity:scenario • There is a strong push towards a new “Industry of Imagination” • Individual experience is key in the “age of access” and new services • The “Erlebnispark” model: special places concentrate experience • Towards new widespread large-bandwidth value-added services

  5. The opportunity:challenges • Connecting the building blocks • Bringing the results to everybody • Technically, I.e., make it feasible, ubiquitous and mobile • Economically • Culturally • Move from showcases mostly in the high arts towards local identity and “minor” heritage

  6. The market • Public Administrations for new cultural services • New jobs and services in the field of tourism • E-learning and education • Media and publishing: leisure and information services via large-bandwidth, satellite, mobile 3G and beyond

  7. The industry needs… • value chains to attain critical mass • E.g.: synthesis/display/TLC/object/context • Create integrated value chains and real “experience services” • Shaping user compliance • Not asking users to adapt to technology but making it seamless • Making services available on a significant scale • Move from exception (proofs of concept and demonstrators) to normality • Build on standards and shared platforms

  8. 4examples

  9. Example 1Experience Parks • Provide integrated edutainment systems • Competitive advantage: based on real, historic assets they make more visible and entertaining, rather than on totally re-created (artificial) environments • Target: addressing an enormous continental and foreign public • Side effects: strong inter-relations with tourism, e-learning (see the case study), e-commerce, publishing, games

  10. Case study: the CHOSA trial

  11. Case study: the CHOSA trial

  12. Example 2 – Leisure • Virtual communities and added-value services in large-bandwidth environments • Competitive advantage: history and a common culture as aggregators for Europe-wide services • Target: users of games (one of the leading phenomena in the industry) and digital entertainment services • Side effects: on e-work, e-business • One example: the Renaissance project

  13. Example 3New publishing services • Novel ways to create user experience on new and “traditional” assets • Competitive advantage: can be done elsewhere, but Europe has a clear “cultural” lead • Target: addressing on most topics a world-wide audience (see the case study below) • Side effects: stimulates TLC, the e-commerce value chain, cultural tourism; revitalises the role of publishers

  14. Case study: OpenDrama

  15. Example 4Science Parks • Making science a live, direct experience • Competitive advantage: can be “bundled” with schools, will benefit from significant eEurope funds for e-learning • Target: mostly but not exclusively the younger generations • Side effects: effects on publishing, games, tourism (science parks are physical places) • One example: the City of Science created in naples

  16. Conclusions • IH: an exciting opportunity for the industry in general and for the EU one in particular • The industry will ask for fewer showcases and p.o.c. and more viable integrated solutions that can go large-scale • More innovation (make the new happen) and less invention (exploring the radically new) • Core actors to work together: visual technology, TLC, tourism, games/leisure, publishing and P.A. • Less VR of showcase monuments and more diffused, local heritage: bring IH everywhere

More Related