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Baring the Basics

Baring the Basics. ARC Linkage seminar 12 July, 2005 Jonathan Sanders Chief Executive Officer (elect). How to Connect with Industry. Engaging with Industry The Relationship Working with Monash Commercial. Engaging with Industry. University 100% push Commercial expectations unrealistic

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Baring the Basics

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  1. Baring the Basics ARC Linkage seminar 12 July, 2005 Jonathan Sanders Chief Executive Officer (elect)

  2. How to Connect with Industry • Engaging with Industry • The Relationship • Working with Monash Commercial

  3. Engaging with Industry

  4. University 100% push Commercial expectations unrealistic Lack resources to structure transaction Value is in the intellectual property Extract ‘rent’ for university They want it now An ‘unnatural act’ Industry Partner • 100% pull • Not commercially focused • Too much heavy lifting required • Value is in the commercial outcome • Accessing ‘cheap’ research • They move too slowly We can’t trust them and they don’t speak our language after Allen & Buckeridge

  5. Political / Regulatory Environment • Who is saying what about the industry: • Government • Regulators • What are the issues? • Imports / Exports • Where’s the money? • “Government” as an industry partner

  6. Industry Awareness • Who are the players? • Industry participants • Competitive position • Who’s doing what? • Market segmentation • You probably know who is researching what

  7. Information Sources • The paper • The Financial Review • The Age • Industry journals • The library • Industry databases

  8. Research Relevance • Who in industry would be interested? • Who would benefit? • Think of it from their customers’ perspective • Work to solve an existing problem • What are the known problems? • What would industry value? • What is of commercial value? • Where’s the money?

  9. The Relationship

  10. Forming the Relationship • It probably goes back a long way! • You will already have a good idea of who is researching what

  11. What Monash offers • High level of professionalism • Access to specialist, cross faculty resources • Access to expertise • Credibility with key stakeholders • Practical and commonsense application of university rules

  12. Working with Monash Commercial

  13. Why work with Monash Commercial • IP protection • Predatory industry partners • Think like commercial partners • Speak the language • Help identify industry partners • We’ll make the cold call • Shaping of work to meet industry criteria • Management against milestones

  14. What we Value • Won’t let the industry partner view this as a cheap source of IP • Retaining Freedom to Operate • Limit reach through rights • Ensure teaching and research rights

  15. Business Development Managers • David.J.Campbell@med.monash.edu.au • Ros.King@arts.monash.edu.au • David.Lyster@monashcommercial.com • Tina.Rankovic@med.monash.edu.au • Leonore.Ryan@infotech.monash.edu.au • Graham.Thurston@sci.monash.edu.au • Joe.Varga@monashcommercial.com

  16. PhD Retreat • Dates: Monday 29 & Tuesday 30 August • Venue: Colonnades Conference Centre, Phillip Island • Eligibility: all current PhD students at Monash University (all faculties), and affiliated research organisations, including CRCs • Cost: Registration fee of $80.00

  17. www.monashcommercial.com

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