“The Importance of Mass Notification for Counties”

1. Association of Indiana CountiesEmergency Mass Notification Workshoppresented byLighthouse Readiness GroupSeptember 24, 2008 “The Importance of Mass Notification for Counties”

2. Emergency Mass Notification History How it all started: • The first successful tornado warning tested near Tinker Air Force Base in Oklahoma City in 1948. • “Duck and Cover” exercises started in 1949 across the U.S. • CONELRAD (Dec. 10, 1950) • A simple system for alerting the public and other "downstream" stations that consisted of a sequence of shutting the station off for five seconds, returning to the air for five seconds, again shutting down for five seconds, and then transmitting a tone for 15 seconds. • “Duck and Cover” film began showing in U.S. schools in 1951

3. Emergency Mass Notification History • Emergency Broadcast System (EBS) • Replaced CONELRAD on Aug. 5th, 1963 • was activated more than 20,000 times between 1976 and 1996 • Emergency Alert System (EAS) • A national system put into place in 1994, jointly coordinated by the FCC, FEMA, and the NWS. The official EAS is designed to enable the President of the United States to speak to the United States within 10 minutes

4. Emergency Mass Notification History • Common Alerting Protocol (CAP) • CAP instituted in Oct. 2005, allows a warning message to be consistently disseminated simultaneously over many warning systems to many applications. CAP increases warning effectiveness and simplifies the task of activating a warning for responsible officials.

5. Emergency Mass Notification History • Integrated Public Alert and Warning System (IPAWS) • Authorized in June 2006 under Presidential Executive Order 13407. Known as a multi-modal “system of systems”, IPAWS will allow near instantaneous transmission and receipt of alerts to the public through digital technologies that can reach various communications devices, such as mobile phones, land lines, pagers, fax machines, personal digital assistants, desktop computers, and digital road signs.

6. Emergency Mass Notification A National Perspective Unified Facilities Criteria - UFC mandates the installation of mass notification systems in all Department of Defense (DoD) buildings. Unified Facilities Criteria (UFC) documents provide planning, design, construction, sustainment, restoration, and modernization criteria, and apply to the Military Departments, the Defense Agencies, and the DoD Field Activities in accordance with USD(AT&L) Memorandum. National Fire Protection Association (NFPA) 72- Mass Notification guidelines are included in the 2007 edition of NFPA 72 under section 6.8.4.7, and will become an essential part of the 2010 edition of NFPA 72 (Appendix G). NFPA 72 covers the application, installation, location, performance, inspection, testing, and maintenance of fire alarm systems, fire warning equipment and emergency warning equipment, and their components.

7. Emergency Mass Notification A National Perspective National Fire Protection Association (NFPA) 1600 is the Standard on Disaster/Emergency Management and Business Continuity Program. Sections 5.10 and 5.15 deal with notification and crisis communication JCAHO Standard 4.13 – The hospital organization establishes emergency communication strategies. The organization maintains reliable surveillance and communications capability to detect emergencies and communicate response efforts to organization response personnel, patients and their families, and external agencies. The organization plans for backup communications processes and technologies (e.g. cell phones, land lines, bulletin boards, fax machines, satellite phones, ham radio, text messages)

8. Emergency Mass Notification Indiana and the Midwest As we have witnessed this year, in a one week period Indiana incurred two tornadoes and a five hundred year flood that affected over one third of all Hoosiers. In fact, floods, tornadoes, ice storms, fires, earthquakes, school closings, early school dismissal, road closings, train derailments and hazardous chemical spills are all common incidents that happen on a regular basis, or have occurred in Indiana and the Midwest in the recent past. Public safety is the right of every Hoosier across the state. When these incidents occur, notifying the public and affected community in a timely manner is of the utmost importance in the battle to save lives and property. Indiana Code 36-9-36-2 and 36-8-21 authorize counties and municipalities to improve their emergency warning systems, as well as an emergency telephone notification system.

9. The Need for Emergency Mass Notification Indiana and the Midwest Munster residents were ordered evacuated from about 700 homes Sunday because of floodwaters going into their basements, and others in the area were warned they might have to leave, Town Manager Tom DeGiulio said."The town came out a while ago and started going door-to-door," Munster resident Mark Porte told The Times of Munster. "It's four feet deep out in the street."DeGiulio said natural gas service in some neighborhoods was turned off as a precaution, and it likely would be several days before evacuees could return.He called the flooding the worst he's seen in 25 years in Munster.

10. The Need for Emergency Mass Notification Indiana and the Midwest Bill Peterson Sr. knows that farming is a gamble. "But in all my 50 years of farming I can't remember being drowned out twice in one year," Peterson said Thursday."It's not going to be a good Christmas." P Peterson is one of the farmers in Lake and Porter counties, mostly those who live in lowlands, whose pocketbooks will be a little slimmer this year because of last weekend's deluge, the last hurrah of Hurricane Ike.

11. The Need for Emergency Mass Notification Indiana and the Midwest People throughout Kentuckiana, from an area as wide as Evansville, Indiana to Central Kentucky, were awakened at 5:36:57 a.m. this morning by strong earthquake tremors lasting 30 seconds or longer. Chicago skyscrapers shook and tall buildings in Indianapolis swayed, with the quake felt as far away as Grand Rapids and Detroit, Michigan, Milwaukee, Wisconsin (350 miles from the southeastern Illinois epicenter), and Atlanta, Georgia. According to the United States Geological Survey (USGS), the magnitude 5.4 earthquake was centered seven miles east of New Salem, IL, 66 miles from Evansville, IN. The earthquake, which was 10 miles below the Earth’s surface, rivalled the strongest on record in the area. Later in the morning, the quake was downgraded to a 5.2, still in the intermediate range for damage.

12. The Need for Emergency Mass Notification Indiana and the Midwest It took only about 45 minutes for rising waters to flood the basement and first floor of Columbus Regional Hospital, but it will take weeks or even months for the hospital to reopen. As pumps whirred Monday, spitting out the water that filled the basement over the weekend, hospital officials scrambled to come up with a long-term plan. "On Saturday, when the flood hit us, it was about patient safety first," said Lynne Maguire, the hospital's vice president and chief strategy officer. "Now that's done, it's all about assessing damage. . . . We're trying to figure out what our next steps are going to be. That's what this week is about." Other hospitals in the area are stepping up to help, taking patients and offering temporary positions to staff at the hospital, which is the second-largest employer in Columbus. (Indy Star)

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22. Emergency Mass Notification Solutions • Sirens • Emergency Phone Banks with Call Trees • Centralized Calling with Call Trees • In-House (local or premise based) • Hosted (vendor operated) • Application Service Provider (ASP - vendor operated) • Software as a Service (SaaS – vendor operated)

23. Interactive Multi Modal Mass Notification(IPAWS) • Key features include: · Flexibility – Software as a Service (SaaS) provides you a web-based hosted solution that works with any browser. · Robustness and redundancy – Telephone carrier class connection with redundant data centers across the U.S. · Cost-effectiveness – SaaS with no hardware or maintenance fees. · Low overhead and minimal stress on resources – hosted solution with minimal training needed. · Workflow – can interface with scheduling and provide automated second and third tier callouts if needed. ·  Interactive “real time “ response graphics with drill-down capability to know who has been notified or has not responded. ·  “On the Fly” capability to generate thousands of notifications in minutes. ·  Adaptive intelligence that looks at telephone central offices (CO’s) to see how calls are flowing and automatically redirects to another CO if there is a problem.

24. Emergency Mass Notification Considerations • Who operates the system, the purchaser or the vendor? • Is the system designed to contact the people you need to reach? • Is the system designed to provide you “real time” feedback on responses with drill down capability for additional details? • Does the system have workflow included and can the system work with your scheduling software • Is the system scaled to your current needs and scalable to your future needs? • What training is required? • Is the system reliable? • Is the system redundant? • How flexible is the system? • What is the pricing structure? • Is the technology patented?

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26. Emergency Mass Notification Considerations An Economic Development Case in Point: A Fortune 500 company is considering two towns in Indiana to build a new plant. The company is very visionary and employs cutting edge technology. The employees will be engineers and highly skilled technicians who will be transferred as well as hired. Town “A” has no Mass Notification system in place and Town “B” uses an advanced mass notification system throughout the county and surrounding area. All other aspects being equal, which town do you think will land the new company ?

27. Emergency Mass Notification Considerations What are the funding sources? • E911 funds • Lilly grants • IEDC Industrial Development Grant Fund • The Homeland Security Grant Program (HSGP) is a primary funding mechanism for building and sustaining national preparedness capabilities. These grants fund a range of preparedness activities, including planning, organization, equipment purchase, training, exercises, and management and administration costs.

28. Emergency Mass Notification • Panel Discussion and Observations • Group Q & A • Closing thought for the day: If you always do what you’ve always done, then you’ll always get what you got! (Tony Robbins)