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Present by Mr.Pipat Laobutanan ID : C62175

Present by Mr.Pipat Laobutanan ID : C62175. History. Virgin Blue took off on 31 August 2000. Key people: Sir Richard Branson (President) ,John Brochette (CEO),Brett Godfrey (Co-founder and former CEO)

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Present by Mr.Pipat Laobutanan ID : C62175

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  1. Present by Mr.Pipat Laobutanan ID : C62175

  2. History • Virgin Blue took off on 31 August 2000. • Key people: Sir Richard Branson (President),John Brochette (CEO),Brett Godfrey (Co-founder and former CEO) • Groups incorporating Virgin Blue, Pacific Blue (Aust), Pacific Blue (NZ), Polynesian Blue and V Australia.

  3. President of Virgin group • Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate, best known for his Virgin Group more over 400 companies. • He set the Virgin Atlantic Airline, then change the name to Virgin blue. • Example of product, airline, train, game, radio, internet, Mobile phone, etc.

  4. Mission statement of Virgin Blue by Sir Richard Charles Nicholas Branson “Safety, security and consistent delivery of the basics are the foundation of everything we do”

  5. Route of flight • Destination (Australia) 32 Destinations

  6. Route of flight • New Zealand: Auckland, Hamilton, Christchurch, Queenstown, Dunedin and Wellington. • Pacific Island: Apia(Samoa), Port Vila(Vanuatu), Nadi(Fiji), Rarotonga(Cook Islands), Nuku’Alofa(Tonga) and Honiara(Solomon Island). • Papua New Guinea: Port Moresby.    • Asia: Bali and Phuket.

  7. Why Virgin blue have reputation in the market???

  8. SWOT Analysis of Virgin Blue Strengths • Flying experience in 10years. • Well establish company. • Good reputation. • Good customer service • Cheap flight.

  9. SWOT Analysis of Virgin Blue Weaknesses: • Not too many flight/ day. • Sometime the prices is expensive than other airlines.

  10. SWOT Analysis of Virgin Blue Opportunities: • Increasing in low cost airline demand. • Be able to attract new marketing target or segmentation.

  11. SWOT Analysis of Virgin Blue Threats: • Economic down (crisis) • High market share. • The numbers of competitors. • People more concern to their dollar value spending.

  12. Identify 4 current industry trends • Service • Price (Low price, but give to customer like a luxury) • Brand • Promotion!!!!

  13. New product and service: “Get early flight Get 50% price for next flight”

  14. Marketing mix for Virgin Blue: • Product

  15. Marketing mix for Virgin Blue: • Price Give the cheap price and best service to customer. • Promotion Always create the new promotion. • Place Link with web site and tourist agent.

  16. SWOT analysis for new product/service of Virgin Blue: Strengths: • Unlimited time. • Reliable Promotion. • Good reputation. • Cheaper than another low cost airline • High quality service.

  17. SWOT analysis for new product/service of Virgin Blue: Weaknesses: • Can not choose the seat.

  18. SWOT analysis for new product/service of Virgin Blue: Opportunities: • Value of Australian dollar. • Good economic of Australia. • Too many numbers of target market (over sea students)

  19. SWOT analysis for new product/service of Virgin Blue: Threats: • The number of competitor. • New promotion of competitor. • Price of oil in world market. • Low season. • Promotion from another competitor.

  20. Do you want to choose Virgin blue for your next flight???

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