Drive Your Business Forward.

1. Drive Your Business Forward. Ignite the Power of New Products and Partnerships. Siemens Fire Partner Summit

2. Siemens Global Industry Affairs Buffalo Grove (US) Controls, valves, actuators (170) Rastatt (DE)OEM B&B, valves & act. (500) Beijing (CN)Fire, Security 300) FS will be integrated in CPS Valves, act (200) FS will be integrated in CPS Gimpo (KR)Valves actuator (35) Fire (38) FS will be integrated in CPS Zug (CH)Controls, sensors (330) Wittelsheim (FR)Fire (70) Pondicherry (IN)Security, FD (80) will be integrated in CPS Controls CPS (10) FS will be integrated in CPS Volketswil (CH)Fire (200) will be integrated in CPS Würenlos (CH)Pressure sensors (200)

3. Industry Affairs Global Reach Matthias Rebellius CEO-ZUG Peter Loeffler Global Head Industry Affairs Mike Knoll Sr. Director Industry Affairs / EAP-Americas Dan Finnegan Manager Industry Affairs North America

4. IndustryAdvantage Program – Overview • Siemens IndustryAdvantage Program • What have you been receiving this year? • Moore-Wilson Signaling Report • Industry Insight Newsletter • Code and Standards updates • Presentations on Industry Topics • Advocacy–Relationships–Knowledge

5. IndustryAdvantage Program – Overview • Siemens IndustryAdvantage Program • This is an Overview of the Field Involvement Program, which is a major part of the overall IndustryAdvantage Program • The goal of Industry Advantage is to grow our business by alignment of the entire Siemens Fire organization working and communicating together. We will deliver value with "Advocacy–Relationships–Knowledge"

6. Purpose • This Program will take us to the next level of value with participation in Industry activities. The "National–Headquarters" level of activities are set • We will create and manage a "spider web" of individuals within our VAP–Distributors that network together in an organized and effective manner • This session will take you through two of the keys tools that have been created for use in meeting our goals

7. Purpose Siemens IndustryAdvantage Program We currently have 90 Industry Leaders also identified in our VAP distribution teams. Some Examples Rodger Bourgeois Bourgeois & Associates, Inc. (LA AFAA) Bob Yerger Berkshire Systems Jeff Sutton Desert Fire and Communications James Ditaranto Commercial Electrical Systems, (NFPA 72 TC) Steven Lewis RFI (NFPA 72 TC) Randy Snow  Guardian Security, Seattle, WA Gene Durnin Salem Fire, Salem, OR John Sullivan Engineered Monitoring Systems (CAFAA & PAC) Jim Giacchetti First Security Systems (IL-AFAA) Steve McKinney Fire Safe (TAFAA-BRD of DIR) Stella Carter Keller's Fire Dave Manck Koorsen Fire & Security These leaders will be the "point of contact" for our developing web of communication on Industry activities and issues

8. Industry leaders • Industry Leaders • This is clearly the most important segment of the IndustryAdvantage team. • These individuals are located all across the United States. Their key mission is to: • Take a Leadership role Industry Organizations in their local market area • They will be the direct point of contact for the national IndustryAdvantage team to communicate with concerning industry issues and trends • They are asked to share the information they get with their local and zone organization • In turn they are empowered to contact the national IndustryAdvantage management team directly to share local issues and request assistance

9. Brochure

10. Brochure

11. Purpose • Siemens IndustryAdvantage Program increases your visibility • in the fire safety industry by: • Helping you become an advocate • Sharing and gaining knowledge • Building relationships with key decision makers in your market

12. Lead. Learn. Connect. • Why should I get involved? • Involvement with this program and your local fire industry organization provides opportunities for supporting and influencing code development. • You'll also have access to: • Continuing education courses • Updates on new technologies in the fire industry • Professional network opportunities in the fire safety field

13. Participation is critical to your success and ours • Involvement with fire industry • organizations provides many benefits: • Bring industry members together at the local, state and national levels • Address local code and industry issues in an open forum

14. Lead and influence the future of the industry • As an industry leader, you: • Participate in discussions and influence the evolution of codes and standards • Benefit from IndustryAdvantage technical and general presentations

15. About Siemens IndustryAdvantage Program • Benefits include: • Receiving important industry-related information through the designated industry leader in your organization • Using a new library of presentation materials to help share your knowledge at industry meetings • Being seen as the industry leader in your market • Connecting with other IA members at Siemens-sponsored events

16. Start here. • Visit these sites: • AFAA.org • SFPE.org • NFPA.org • FSSA.net • NAFED.org • ALARM.org • Fire Safety Industry Organizations • Visit these industry organizations and review: • Their mission statement • Membership application and requirements for membership • Guidelines and more information on the organization

17. Examples of business impacts • Advocacy • SD over the FACP 55,000 units • CO Laws and Standards 35 States have laws NFPA 101 Life Safety Code IBC/IRC 2012 edition • Your comments:

18. James Giacchetti – PresidentFirst Security Systems There is great value with the bullet points of Industry Affairs, involvement with the Illinois AFAA is just one of the associations that started in the last number of years that has and will continue to have a positive impact on the Industry in Illinois.  IL – AFAA in a nutshell: Valuable codes and standards discussions presented by industry pros, continued learning in an ever changing industry, and positive networking opportunities that fosters bus. growth. The one item that seems to have had the biggest impact in Illinois has been the IESA and there fight in Illinois to keep the assault of Gov. Municipalities from monopolizing though legislation Fire Alarm System monitoring and cut out those who monitor Fire Systems. While we here at First Security Systems only engage in monitoring to a small degree, and the impact would have little short term effect on us, the Idea that "Government" can take away your lively hood by legislation has been eye opening. For us staying close to the communications with the IESA and being informed on what was happening, and what we could do to help stop it is invaluable.  If "Government" gets a win in this regard anywhere in Illinois what will they take over by Legislation next?  First, fire monitoring then maybe test and inspection? Will they dictate what Fire Alarm product is allowed in their jurisdiction?

19. Bob Yerger – PresidentBerkshire Systems Group, Inc. • Very Active with local AHJ's on Inspection, Testing and Maintenance procedures for Fire Alarm and Sprinkler Systems • Assisted Intertek–ETL (the other NRTL) on the design and procedures for a new and very exciting ITM (Inspection, Testing, Maintenance) Certificate Program that will greatly enhance an AHJ's ability to manage the installed base of Fire Alarm and Sprinkler Systems in their communities • This program would have a substantial positive financial impact on of Alarm Service Companies in those communities who adopt the program • Encouraged U.L. to conduct a round-table of AHJ's and Alarm Service Companies in the Eastern PA area • Roundtable Conducted by 3 U.L. Representatives including their President and General Manager of Certificating Services for U.S.A. and Canada • Attended by over 50 local AHJ’s and Alarm Service Companies • U.L.'s goal is to develop an auditing standard to be implemented nationwide

20. Bob Yerger – PresidentBerkshire Systems Group, Inc. • Hosted a meeting of local AHJ's and Alarm Service Companies for a presentation of a new "Cloud-Based" Software System called the Compliance Engine developed by Brycer LLC out of the Chicago area • Implementation of this program by a community will dramatically improve the AHJ's effectiveness on managing the testing and impairments of fire alarm and sprinkler systems: • Implementation of any of these programs will provide a significant opportunity for Berkshire Systems Group to sell more service agreements for these systems • Presentation of ITM Certificate Program to the AFAA National Board at a meeting in July • Mission Summary: • "To improve the level of life safety in the communities we live and work in, to have Berkshire Systems Group recognized as a Leader in this area, and also an opportunity to profitably grow our business."

21. Roger Bourgeois, SET, CFPS – PresidentBourgeois & Associates, Inc. Relationships Industry involvement has allowed me to participate at the National level in the Fire Protection Industry. Having been President of the Fire Suppression Systems Association (FSSA) and Chairman of the Automatic Fire Alarm Association (AFAA). No other single Distributor has served at this level in two of the leading National Associations. This involvement has allowed a small company to be recognized at National Level.  Society of Fire Protection Engineers (SFPE) My 30+ years as a SFPE Member has allowed me to become a "Member for Life." My relationships with the leading Fire Protection Engineers in this country, i.e.; Wayne Moore, Dean Wilson, Ray Grill, Merton Bunker – just to name a few, are possible because of this involvement.  Certified Fire Protection Specialist (CFPS) – Having this designation in addition to NICET Level Four in Fire Alarm and Special Hazards has been an added benefit when dealing with local and State Fire Marshals.  American Society of Safety Engineers (ASSE). ASSE now has a Fire Protection Section. Local Chapters are great for networking and professional speaking opportunities.

22. Roger Bourgeois, SET, CFPS – PresidentBourgeois & Associates, Inc. Knowledge Industry involvement especially, at the National Level, allows both the Company and the Individual to be considered as a valuable resource for professional and technical information in dealing with existing customers, potential customers, and Authority Having Jurisdiction. While it is difficult to place an exact dollar value on professional presentations, this company has existed for 28 years, and has never had a Salesperson, other than the owner's involvement in industry affairs and professional speaking presentations. A professional corporate appearance (i.e.; including certificates with a bid proposal can often be the "Deciding Factor" when an end user evaluates a proposal.)  Industry involvement and "Professional Selling" removes a company from the very competitive "Bid Market" and allows the Fire Protection Company to be "written into specs", allowing negotiated, higher profit jobs.

23. Roger Bourgeois, SET, CFPS – PresidentBourgeois & Associates, Inc. Advocacy Being involved in Industry Affairs allows any company to be included at early stages of code changes that affect all Fire Protection Companies. Influence the direction of our Industry. Typical example is of the local AFAA State Organization recognizing the State AFAA Person of the Year. Our State (Louisiana) had two State nominees recognized as the National "AFAA Person of the Year" - Needless to say, this allows you to have a "Direct Link" to your State Fire Marshal. I'd be remiss if I didn't mention the "Lifetime Code Wienie Achievement Award," recognizing National Code leaders. Also brings recognition to a "Down South" Fire Protection Company not usually recognized by the "National Fire Protection Community." Halloween Fire Safety – Kids, especially girls, love to receive a Fireman's hat, Home Fire Safety Literature, and Candy (in the order listed) (See attached picture of Carolyn and our Grandson Lance on last Halloween night, the last day of National Fire Prevention Month). Let's make this a National Project for Fire Protection companies. I've not had much interest from NFPA promoting this concept.

24. Tools for business impact • Knowledge • Industry Library of Presentations • History of Smoke Detection • NFPA 72-2010 Overview • Mass Notification Systems • Intelligibility • Detection Technologies • 2012 New Presentations • Fire Alarm 101 for First Responders • Multi-Criteria Smoke Detection • 2011 Results • 177 Presentations were made to 7,725 targeted Industry Members

25. Examples of business impacts • Relationships – Leadership • NFPA Technical Committees • 3,4,72, 75, 76, 92, 99, 101, 730, 731, 801, 850, 2001 • 45 members on committees • Fire Protection Research Foundation, Seat on Board • SFPE, Corporate 100 Member • SAME-Federal Business Engineers • NEMA 3SB-2nd Vice Chair • AFAA, Seat on Board • IAFC (Int Assoc of Fire Chiefs), Seat on Board FLSS • NASFM, (National Assoc of State Fire Marshals)

26. Growth for 2012 New Program for 2012 From your Industry Affairs Team

27. Fire Safety Education Program (Knowledge) • Program Under Development for 2012 – January Roll out • Objective • IA Sponsored Program to promote education and business development highlighting Advocacy–Knowledge–Relationships • Program Overview • A Program for Field Organization to facilitate local market educational sessions that are tailored to meet local needs • Target Audiences • End Users • Engineers • Fire Officials • Contractors • Vertical Markets • Healthcare • Education • Data Centers • Federal

28. Fire Safety Education Program • FSEP Program Kit • Best Practice for Organizing a Session • Samples • Library of Presentations • Siemens Speakers • Industry Guest Speakers • 'Certificate of Attendance' • Service Offered • IA Team coordinates and assist VAP office with the event • IA Team will help with Best Practices for Success • IA will arrange for Speakers • Funding for all local activities in by the local office

29. Call to action • Initial Call to Action • To have the Industry Leaders, with the support of their management, join and participate in the following key organizations: • NFPA: National Fire Protection Association • AFAA: Automatic Fire Alarm Assoc, join your local organization, or similar • SFPE: Society of Fire Protection Engineers, both National and Local Chapter • SAME: Society of American Military Engineers • Be an active member, hold office, and offer presentations on the topics that have been created for your use and stored on the website • Stop by the Industry Affairs Cool Booth and Confirm your Place on the Distribution List of Industry Leaders

30. . • Insert content • Insert content Thanks for your support daniel.finnegan@siemens.com We are here to Help It's Only the Beginning