1 / 7

Evaluation of Tourism Events: a critical review with a view to sustainability

Evaluation of Tourism Events: a critical review with a view to sustainability. Prof. Jack Carlsen Curtin Sustainable Tourism Centre Western Australia . Overview. Expert survey of event evaluation criteria* Post-event results reviewed Evaluation by TDAs

laurence
Download Presentation

Evaluation of Tourism Events: a critical review with a view to sustainability

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Evaluation of Tourism Events: a critical review with a view to sustainability Prof. Jack Carlsen Curtin Sustainable Tourism Centre Western Australia

  2. Overview • Expert survey of event evaluation criteria* • Post-event results reviewed • Evaluation by TDAs • Future trends in ‘greening’ of events • Criteria for sustaining events • *Carlsen J, Getz, D and Soutar, G (2000) ‘Event Evaluation Research’. Event Management 6 (4) pp. 247-257

  3. Current Approaches to National Event Evaluation • Economic impact at the national level • Number of international visitors • Additional Bed nights (occupancy rates) • Total attendance • Additional investment • Employment creation

  4. Current Approaches to State/Regional Event Evaluation • Economic impact at the state level • Economic impact at the city/community level • Number of interstate visitors • Direct visitor expenditure • Value of media coverage • Financial results (profit/loss) • Sponsor satisfaction • Cost benefit analysis • Yield per visitor

  5. Limitations of Event Evaluation • Outcome based – not formative or process oriented • Economic outcomes • Many technical problems • Estimation of visitation • Aversion and switching • Temporal scope – short-term instead of long-term

  6. Sustainable event evaluation • Pollution (air, water, noise, waste) • Energy use patterns • Environmental audits • Energy efficient facility design • Conservation and environmental education • Greening of event suppliers (eg. Visy) • Event transportation • Community (socio/cultural) benefits • Increased volunteerism • Increased skills in events workforce

  7. Summary • Event evaluation needs to move beyond short-term, outcome based economic estimates • Create and design sustainable events through use of sustainability criteria at the formative, process and outcome stages

More Related