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Tobacco - the story so far

Tobacco - the story so far. Proof change is possible Kathleen O’Meara Irish Cancer Society. Where we’ve come from. Where we’ve come from. A success story. U.S. rate fallen from 45% in 1954 to 22% in 2011. A success story. U.K. rate fallen from 52% in 1974 to 22% in 2009.

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Tobacco - the story so far

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  1. Tobacco - the story so far Proof change is possible Kathleen O’Meara Irish Cancer Society

  2. Where we’ve come from

  3. Where we’ve come from

  4. A success story U.S. rate fallen from 45% in 1954 to 22% in 2011

  5. A success story U.K. rate fallen from 52% in 1974 to 22% in 2009

  6. In Ireland smoking rate fallen to 24% thanks to… …And stakeholders working together

  7. But…poor, young women smoke more

  8. The road to success Prioritisation of Public Health Policy Legislation Coalition Building Political Champions New Ideas

  9. Legislation • Ban on smoking in workplaces • Display ban • 10-packs banned • Graphic warnings • And more….

  10. Global victories • WHO FCTC • Plain packaging • Global coalitions built • Tobacco Products Directive…maybe

  11. Tobacco industry profits Departments not working together Challenges Tobacco industry tactics No National Tobacco Strategy Quit support Female smokers

  12. Not unlike…

  13. Parallels between smoking and alcohol • Glamour, attractive, cool • National heritage and culture • Political connections • Economic arguments • Front groups • ‘Social’ smokers / drinkers

  14. See and be the change Change is possible

  15. Thank you

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