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  1. Digital marketing services The digital marketing associates (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), search engine marketing (SEM),content writing, display advertising, social media, pay per click (PPC), conversion optimization, web analytics, content marketing, email and mobile -books, and optical disks, influencer marketing, data-driven marketing, e-mail direct marketing.

  2. Digital marketing Digital marketing is the marketing of the Products or services using digital technologies, mainly on the internet, but also including mobile phones, displays advertising, and any other digital medium. Digital marketing channels are systems based on the internet tat can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.

  3. Strategies of digital marketing • Planning • Stages of planning • Opportunity • Strategy • Action • Understanding the market

  4. Lifecycle of digital marketing

  5. Types of digital marketing • SEO (search engine optimization) • SEM (search engine marketing) • SSM (social media marketing) • Content marketing • Email marketing • Online advertising • Landing page marketing • Smartphone marketing • Viral marketing • Affiliate marketing

  6. Benefits of digital marketing

  7. Digital marketing channels

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