1 / 1

10 STEPS TO A DIRECT MAIL CAMPAIGN

Usually, when you hire any direct mail company for direct mail marketing, it can be expensive. However, a successful campaign can speedily and effortlessly offset those costs and skyrocket business profits. <br>

Download Presentation

10 STEPS TO A DIRECT MAIL CAMPAIGN

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. 10 STEPS TO A DIRECT MAIL CAMPAIGN Usually, when you hire any direct mail company for direct mail marketing, it can be expensive. However, a successful campaign can speedily and effortlessly offset those costs and skyrocket business profits. Let us check out ten steps a direct mail company can take to create a fruitful direct mail campaign. First, establish objectives – think about, what does success look like to you? Also, how a direct mail can help you to get there? 01 The second step is to understand your existing and potential customers by finding out some information about the – gender, income, interests, worries, values, and so on 02 03 Then, create a quality mailing list. In the fourth step, craft your message- make them aware of what problems you are solving for your customers? How are you better than your competitors? 04 The fifth step is developing your offer to entice people to respond to your direct mailing. 05 Then, integrate print and digitalize it. Give your customers an incentive to visit your website, or you can even include a QR code or use personalized URLs. 06 Then, create your mail piece by deciding the design, text, images, and format. Make design and text simple, easy-to- read, and easy-to-understand. 07 08 The eighth step is printing your mailer. Then, you can prepare your piece for delivery to a post office facility. 09 The last and final step is tracking your response. Make sure that you are getting the highest possible ROI from your direct mail campaign. 10 ldmailmasters.com

More Related