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ACU Mobile Learning Research: Fall 2009 Results

ACU Mobile Learning Research: Fall 2009 Results. C. Brad Crisp, Ph.D. brad.crisp@acu.edu March 8, 2009. Goals & Metrics. Goals: Longitudinal program assessment Metrics Classes Research on IT adoption and usage Motivation and impact of device selection? Utilitarian vs. hedonic?.

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ACU Mobile Learning Research: Fall 2009 Results

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  1. ACU Mobile Learning Research:Fall 2009 Results C. Brad Crisp, Ph.D. brad.crisp@acu.edu March 8, 2009

  2. Goals & Metrics Goals: • Longitudinal program assessment • Metrics • Classes • Research on IT adoption and usage • Motivation and impact of device selection? • Utilitarian vs. hedonic? Indicators: • Attitude • Impact • Usage Dimensions: • Overall • Academic • Social • Entertainment

  3. Year 1 Findings • Attitude toward mobile learning devices as well as their perceived impact are very positive • Attitude, impact and usage vary by device with iPhone users responding more favorably • Academic usage and impact are lower than social and entertainment • Findings largely replicated in Fall 2009

  4. Attitude by Device over Time

  5. Attitude by Device over Time

  6. m.acu.edu Usage by Device

  7. m.acu.edu Usage by Class

  8. m.acu.edu Usage by Device & Class

  9. Top Academic Classroom Tools General purpose: Targeted: Blackboard (81%) NANO tools (63%) Files (50%) ResponseWare (47%) Podcasts or videos (39%) Course blogs (30%) • Email (94%) • Internet searches (88%) • Calculator (81%) • Calendar (79%) • Clock (75%) • Text messaging (54%)

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