1 / 13

COMMUNICATING GHEITI – THE ROLE OF THE MEDIA

COMMUNICATING GHEITI – THE ROLE OF THE MEDIA. By KOJO YANKAH President of the African University College of Communications (AUCC) & Communication Consultant Email : kyankah@aucc.edu.gh ; kyankah60@yahoo.com. INTERNAL COMMUNICATION NECESARY

leighanna
Download Presentation

COMMUNICATING GHEITI – THE ROLE OF THE MEDIA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. COMMUNICATING GHEITI – THE ROLE OF THE MEDIA By KOJO YANKAH President of the African University College of Communications (AUCC) & Communication Consultant Email : kyankah@aucc.edu.gh; kyankah60@yahoo.com

  2. INTERNAL COMMUNICATION NECESARY • DECISIONS OF MULTI - STAKEHOLDER GROUP NEED TO BE PUBLICISED • VALIDATION PROCESS (Ensuring that all companies report) REQUIRES SCRUTINY AND FOLLOW-UP • PUBLIC AND STAKEHOLDER AWARENESS AND UNDERSTANDING IS CRUCIAL • IMPACT ON THE ECONOMY NEEDS TO BE KNOWN COMMUNICATING GHEITI – GENERAL PRINCIPLES The Media & GHEITI

  3. The unavoidable partners when it comes to transparency. • The media show interest in companies undertaking their corporate social responsibility as well working according to national regulations on mining, gas and oil drilling etc. • GHEITI has to have a good working relationship with the media. • The Media would be a crucial target as well as partner IMPORTANCE OF THE MEDIA The Media & GHEITI

  4. COVERING ACTIVITIES OF GHEITI • INVESTIGATING REPORTS AND PERCEPTIONS FOR NEWS • INTERVIEWING FOR CORROBORATION AND SOUND BITES IN PRINT & ELECTRONIC MEDIA • ATTENDING PRESS CONFERENCES • FOLLOWING UP ON LEADS • DOING FEATURE STORIES ON GHEITI SECRETARIAT OR RELEVANT COMPANIES MEDIA INTERVENTIONS The Media & GHEITI

  5. PRINT NEWSPAPERS • ELECTRONIC MEDIA • NEW MEDIA • FILM • INFORMATION SERVICES DEPARTMENT • NEWS AGENCIES MEDIA CHANNELS The Media & GHEITI

  6. OPERATING IN A FREE PRESS ENVIRONMENT • MORE PRIVATE THAN STATE-OWNED MEDIA • THERE ARE CLEAR PARTISAN INTERESTS IN MEDIA • FEW ARE CLEARLY NEUTRAL • MOST RADIO PERSONNEL ARE NOT TRAINED JOURNALISTS • MEDIA VERY ALERT & AGGRESSIVE NATURE & TYPES OF MEDIA The Media & GHEITI

  7. REPORTING ON CASES OF LACK OF CONSENSUS AMONG STAKEHOLDERS • UNDERSTANDING THE COMPLEX TRANSACTIONS IN COMPANY PRACTICE eg royalties, taxation, corporate social investments • AWARENESS OR LACK OF IT AMONG COMMUN ITY MEMBERS • COVERING PERCEPTIONS AND MISPERCEPTIONS ABOUT EXTRACTIVE INDUSTRIES CHALLENGES The Media & GHEITI

  8. GOVT & APPROPRIATE AGENCIES • THE MEDIA – LOCAL & INTERNATIONAL • COMMUNITIES/TRADITIONAL AUTHORITIES • BANK OF GHANA • AUDITOR GENERAL/IRS • CIVIL SOCIETY ORGANIZATIONS • RELEVANT PARLIAMENTARY COMMITTEE • MINING & OIL COMPANIES • TRADE UNIONS • MULTILATERAL ORGANIZATIONS • JUDICIARY GHEITI STAKEHOLDERS The Media & GHEITI

  9. DEPTH OF KNOWLEDGE OF GHEITI ISSUES • SENSE OF FAIRNESS • OBJECTIVITY • ACCURACY • IMPARTIALITY • ABILITY TO PUBLISH REJOINDERS • READINESS TO CORRECT MIS-IMPRESSIONS CREATED • COURAGE AND MATURITY IN HANDLING ‘SENSITIVE’ STORIES QUALITIES NEEDED TO COMMUNICATE GHEITI The Media & GHEITI

  10. GHEITI MUST : • PROVIDE REGULAR, TIMELY AND ACCURATE INFORMATION TO THE MEDIA • HAVE CRISIS COMMUNICATION PLANS • BE RESPONSIVE TO MEDIA REQUESTS • SEE MEDIA AS PARTNER IN THE SEARCH FOR TRANSPARENCY & ACCOUNTABILITY • CONSCIOUSLY AND DELIBERATELY SEEK TO IMPROVE RELATIONS WITH THE MEDIA. GHEITI & THE MEDIA The Media & GHEITI

  11. THE MEDIA MUST : • RESPECT THE INTEGRITY OF GHEITI • LEARN TO CROSS-CHECK RUMOURS & HEARSAYS WITH GHEITI • SEE GHEITI AS A NATIONAL ASSET • BE A WATCHDOG OF THE INTEREST OF THE PEOPLE THE MEDIA & GHEITI The Media & GHEITI

  12. THE MEDIA & GHEITI ARE PARTNERS IN THE SEARCH FOR PROBITY, ACCOUNTABILITY AND TRANSPARENCY IN THE EXTRACTIVE INDUSTRIES. • THEY NEED TO WORK TOGETHER. CONCLUSION The Media & GHEITI

  13. Delivered by KOJO YANKAH President, African University College of Communications (AUCC) THANK YOU ! The Media & GHEITI

More Related