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Cum castiga publisherii din marketing afiliat Tendinte in achizitiile online Romania 2011

Cum castiga publisherii din marketing afiliat Tendinte in achizitiile online Romania 2011. Dorin Boerescu DIGITAL PUBLISHING & ADVERTISING DAY 2011. Potential online in Romania 2011 7,5 milioane utilizatori internet 1 milion cumparatori online Acces internet:

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Cum castiga publisherii din marketing afiliat Tendinte in achizitiile online Romania 2011

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  1. Cum castigapublisherii din marketing afiliatTendinte in achizitiile online Romania 2011 Dorin Boerescu DIGITAL PUBLISHING & ADVERTISING DAY 2011

  2. Potential online in Romania 2011 • 7,5 milioaneutilizatori internet • 1 milioncumparatori online • Acces internet: • 37% din gospodariilefaracopii • 50% in gospodariile in care existacopii • Surse: Eurostat 2010, Gemius, 2Parale Tendinte in comertul online romanesc - DorinBoerescu

  3. Potential online in Romania 2011 • >350 milioane euro valoareachizitiionline • >50 euro valoaremedietranzactie online • >2.000 magazine online • >90% din achizitiile de la magazine online se platescramburs (cash on delivery) Tendinte in comertul online romanesc - DorinBoerescu

  4. Traffic, sales (money) Affiliates Publishers, bloggers Internet users, online buyers Advertisers (Online shops) Commissions (money)

  5. Comportamentul de cumparare Awareness/advertising/PR Marketing afiliat http://tutor2u.net/business/marketing/buying_decision_process.asp

  6. Cum pot castigapublisherii din • marketing afiliat • Bannere – DOAR pentruidentificarearapida a interesuluiuserilorpentrucategorii de produse/advertiseri • Agregatoare de reducericolective (reduceri.site.ro) • landing pages pentru precalificarea traficului si cresterea conversiei - http://www.gustos.ro/lifecare Tendinte in comertul online romanesc - DorinBoerescu

  7. Cum pot castigapublisherii din • marketing afiliat • articolededicate (cu oferte/discounturi exclusive) - http://www.libertatea.ro/detalii/articol/bote-si-a-tras-magazin-online-325275.html • comparatoare de preturi (preturi.site.ro) • mall-urivirtuale (agregatoare de feeduri de produse) - http://shop.unica.ro/, http://magazin.manly.ro/ Tendinte in comertul online romanesc - DorinBoerescu

  8. Evolutievaloaremedietranzactie online Ian 2010 – August 2011 (exclusivreducericolective – lei, fara TVA) • Sursa: 2Parale

  9. Tendinte in comertul online 2011 • Crestevaloareamedie a tranzactiilor • Crestepondereaplatilor cu cardul • Crestereaccelerata site-urireducericolective • Fashion, copii, home&deco, carti – cresterimasive • “Ieftin” • Grupulcumparatorilor online se extinde in zonaconsumatorilor “regular” Tendinte in comertul online romanesc - DorinBoerescu

  10. Cea mai mare retea de marketing afiliat din Romania 100+ advertiseri - 7000 afiliati 1.090.000+ RON – comisioane afiliati 14.000.000+ RON - vanzari magazine Twitter.com/2parale; Facebook.com/2parale Youtube.com/2parale; contact@2parale.ro

  11. Multumesc! Dorin Boerescu - CEO 2Parale dorin.boerescu@2parale.ro Twitter.com/boerescu Linkedin.com/dorinboerescu

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