2.3 Creating Media Awareness

1. 2.3 Creating Media Awareness PURPOSE: • To recognize media viewing habits • To identify the role and number of advertisements in students’ lives YouTube: Consuming Kids: The Commercialism of Childhood

2. 2.3 Creating Media Awareness • Commercialism is an emphasis on gaining profits through advertising or sponsorship. • Media and consumerismis the buying and consuming of goods or products.

3. 2.3 Creating Media Awareness • To activateprior knowledge, respond to the questions in the Before Reading column in the survey. • Preview the informational text by reading the subheading, diffuse unfamiliar words with more accessible synonyms (i.e., write “costs” above “expenditures”). • Next, predict what the text will be about based on the subheadings. • Consider how the subheadings and bullets affect your comprehension while you are reading.

4. 2.3 Creating Media Awareness • Review target audience. As you read “Just the Facts,” mark the text to identify statistics that relate to the questions you answered on your survey. Point out that metacognition is thinking about one’s own thinking process, or “thinking about thinking.” Place metacognitive markers next to statistics as follows: • surprising statistics: ! • confusing statistics: ? • interesting statistics: *

5. 2.3 Creating Media Awareness • When you finish reading, discuss your use of the subheadings and bullets as aids to understanding. Explain to a partner how you used these text features. Return to the survey on page 110 and fill in the After Reading column.

6. 2.3 Creating Media Awareness PART 2 • In Part 2, examine how facts can be expressed in visual terms. Carefully examine the two graphs. Evaluate the graphs independently and then move into a think-pair-share where you determine which one presents the information most clearly.

7. 2.3 Creating Media Awareness • Reread the text to find a meaningful set of facts or statistics to express visually. Then transform the written text into a graph or a chart. • Use the endnotes to identify the source of the information, which that should be copied below the graphs. • After you create your own charts, present your visuals to a partner, seeking feedback on the clarity and completeness of the graph or chart.

8. 2.3 Creating Media Awareness Media Usage Log • Begin keeping a log of your usage habits with various media channels. • Add to the Media Habits log the media channels you most often listen to, view, or read. • After one week of the unit, compile the results of the Media Habits log.

9. 2.3 Creating Media Awareness Media Usage Log Continued… • Represent the compiled results from the Media Habits log on the graphic organizer. Create a chart, diagram, or graph to express in visual terms some aspect of your media viewing habits. • Work in pairs to check one another’s graphs for clarity, accuracy, and completeness. • Respond to the Writing Prompt to summarize, reflect on, and evaluate your media choices.

10. 2.3 Creating Media Awareness Memorable Ads Log • Use this page to keep track of memorable ads you see during the course of these activities. Make note of where you see these ads as part of your preparation for Embedded Assessment 1. The goal for using these logs is to help you become conscious of your media consuming habits.