1 / 30

Strong Clubs Serve Their Customers RC Bevin Wall, Zone 33, Mid-Atlantic USA rcBevin@gmail

Strong Clubs Serve Their Customers RC Bevin Wall, Zone 33, Mid-Atlantic USA rcBevin@gmail.com. Rotary Club’s Organization Basics. Board of Directors Executive Officers Committees. Budget Annual Plan Strategic Plan. A Strong Business…. Knows their customer Understands customers’ needs

leora
Download Presentation

Strong Clubs Serve Their Customers RC Bevin Wall, Zone 33, Mid-Atlantic USA rcBevin@gmail

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Strong Clubs Serve Their CustomersRC Bevin Wall, Zone 33, Mid-Atlantic USArcBevin@gmail.com 2011 Rotary Coordinator Institute

  2. Rotary Club’s Organization Basics • Board of Directors • Executive Officers • Committees • Budget • Annual Plan • Strategic Plan

  3. A Strong Business… • Knows their customer • Understands customers’ needs • Provides a superior product • Knows and protects its niche

  4. A Strong Rotary Club… • Knows their customer • Understands customers’ needs • Provides a superior product • Knows and protects its niche

  5. Who are a Rotary Club’s Customers?

  6. “Customer” “one that purchases a commodity or service” Merriam-Webster Dictionary, 2011

  7. Members are a Rotary Club’s Customers! A Strong Club recognizes that their Members are their Customers!

  8. What are the Members’ Needs?

  9. Assessment Tool: Surveys & Statistics 1

  10. What Groups? 2010 Zone 33&34 Web Survey, RC Bevin Wall & RC Jim Henry

  11. Retention

  12. Assessment Tool: Needs Hierarchy 2

  13. Strong Club Developing Leaders Solving Problems Extraordinary Service Community, International, Vocational & Youth Service External Needs Club Service Internal Needs

  14. Assessment Tool: Club Personality Profile 3

  15. Strong Clubs Understand their Members Needs! Informed Assessment & Creativity are the Keys

  16. Strong Clubs Provide a Superior Product A product tailored to meet their members’ assessed needs by club leadership who live and work in that community

  17. Product Tool: The R.I. Strategic Plan 1

  18. Product Tool: R.I. & Foundation Programs 2

  19. Product Tool: Using Rotary’s Niche to Advantage 3

  20. Strong Clubs Provide a Superior Product • Tailored to meet their customers’ assessed needs • Guided by the RI Strategic Plan • Using the Programs of RI and our Foundation • Using Rotary’s Niche to Advantage

  21. Strong Clubs Know and Protect Their Niche A club’s niche, its “distinctive position”, its “brand”, is the force that drives the club’s success, and must be maintained at all times.

  22. Rotary Clubs are Uniquely Situated to Meet their Members’ Needs

  23. A Rotary Clubs’ Distinctive Position:Attributes from: Rotary International Community Reputation Local Competitors Club History & Leadership Members & Beneficiary Perceptions

  24. Summary • Strong Clubs must: • Know their customer- their members • Understand their members’ needs • Provide a superior product to them • Know and protect its niche • Tools are available for: • Assessment • Delivery

  25. For More Information… RC Bevin Wall, Zone 33 Email: rcBevin@gmail.com RotaryResources.blogspot.com Zones33-34Membership.blogspot.com

More Related