National Brach:Warror （回力）

1. National Brach:Warror（回力） Brand introduction（品牌简介） Brand history（品牌历史） Brand positioning（品牌定位）

2. Brand introduction（品牌简介） • Warrior basketball shoe is perhaps the world's largest-selling basketball shoes, and accompanied by a lot of golfers juvenile spend a happy time, China 's state-level players, such as Hu Weidong, Da Zhi, and world-class players such as Yao Ming, their childhood is put through the back. Therefore, the back of the shoes can be called classic generation. Start, we often see the back of the shoes is the type wb-1 type. " Warrior" is China 's oldest tire brand, the brand in April 4, 1935 as a sports shoes brand is registered. • （回力篮球鞋也许是世界上销量最大的篮球鞋，而且陪伴很多球友度过了快乐的少年时光，中国的国家级球星，如胡卫东，大郅，和世界级球星如姚明，他们的少年时光也是穿回力走过的。因此回力球鞋可以称得上一代经典。开始，大家所经常看到的回力球鞋的型号是wb-1型。“回力”是中国历史最悠久的轮胎品牌，该商标于1935年4月4日作为运动鞋的品牌被注册。 ）

3. Brand history（品牌历史） • In April 4, 1935, Shanghai Zhengtai company officially registered in the Chinese “back” and the English“ Warrior” brand. Jai trademark creativity from the English “WARRIOR” means a warrior, warrior, fighter, the“ WARRIOR” homophonic to“ return” Chinese brand name, and“ boomerang” combine“ with power capable of saving a desperate situation ” metaphor refers to the“ great strength to overcome the difficulties”. 1948,“ National Games” in the Shanghai Jiangwan stadium,“ boomerang ” brand was further publicity. Zhengtai rubber factory designed and close contact sports, press circles with propaganda. Sports venue located in order to develop the national tire industry, Zhengtai rubber factory from its famous shoes factory gradually to the tire manufacturers to expand. In 1945October, Zhengtai first factory tire plant. Plant for the three layer of concrete structure, covers an area of 1294 square meters. In 1947 the Zhengtai rubber factory tire trial-produce is successful, tire brand is also named “ boomerang”. The eye-catching large billboards, in order to attract the audience, especially young students。 • 1935年4月4日，上海正泰公司正式注册了中文“回力”和英文“Warrior”品牌。回力商标的创意源于英文“WARRIOR”意为战士，勇士，斗士，由此将“WARRIOR”谐音才得来“回力”中文商标名，而“回力”含寓“回天之力”喻指“能战胜困难的巨大力量”。1948年，“全运会”在上海江湾体育场举行期间，“回力”品牌被进一步宣传。正泰橡胶厂精心设计并密切联络体育界、新闻界人士配合宣传。运动场内设置醒目的大型广告牌，藉以吸引观众，特别是青年学生。为了发展民族轮胎工业，正泰橡胶厂从闻名于世的胶鞋制造厂逐步向轮胎制造商拓展。1945年10月，正泰厂最早的轮胎车间建成。厂房为三层混凝土结构，占地面积为1294平方米。1947年正泰橡胶厂汽车轮胎试制成功，轮胎品牌亦命名为“回力”。

4. Brand positioning（品牌定位） • In the face of the modernization, the pursuit of wonderful life ( family happiness and success ) of a new generation of Chinese youth, force of radial tire, the international integration of advanced technology, available to them in the Chinese road safety, reliable running and be light of heart from care. Pelota companies based on " people-oriented, advocating health promotion movement," the concept of product development, technology and innovation as the core, to focus on research and development of high technological content of professional sports shoes, cold sticky outdoor sports shoes at the same time, and actively expand the production of leather shoes, leisure shoes, ladies fashion shoes gentleman, ladies casual shoes series, sports and leisure shoes series also continue to bring forth the new through the old. • 面对现代化的，追求美好的生活（家庭幸福+事业成功）的新一代中国青年人，回力子午线轮胎，融合了国际的先进技术，提供给他们在中国道路上安全、可靠和无忧无虑的行驶。 • 　　回力公司立足“以人为本、崇尚运动、促进健康”的产品开发理念，以技术创新为核心，在着力研发具有较高技术含量的冷粘专业体育用鞋、户外健身运动鞋的同时，积极扩大生产绅士皮鞋、绅士休闲皮鞋、女式时装皮鞋、女式休闲皮鞋系列，运动休闲皮鞋系列也不断推陈出新。

5. Warror the pride of China

6. But! • Then the king no longer, after reforming and opening a sports shoes brand to enter the Chinese market, now 50 years old, though still well-known back, it is no longer used the local brand.

7. Warror product : In order to adapt to the social trend, return also change their route, aimed at the youth market, enhance their market competitiveness!

8. So:我们要支持国货！

9. 拜拜！ • 制片人：黄华辉