1 / 10

Designing the Questionnaire

Designing the Questionnaire. Chapter 8. Questionnaire Design Process. Steps 1-3. Specify What Information Will Be Sought Determine Method of Administration Determine Content of Individual Questions Questions must mean something Filter questions.

lindaburnett
Download Presentation

Designing the Questionnaire

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Designing the Questionnaire Chapter 8

  2. Questionnaire Design Process

  3. Steps 1-3 • Specify What Information Will Be Sought • Determine Method of Administration • Determine Content of Individual Questions • Questions must mean something • Filter questions

  4. Step 4: Determine Form of Response to Each Question • Open-ended Questions • When to use

  5. Step 4: Determine Form of Response to Each Question • Close-ended • Pros: • Cons: • Exhaustive? • Mutually exclusive? • “Don’t Know”? • Response-order bias • Split-ballot technique

  6. Step 5: Determine Wording for Each Question • Examples (See handout) • Simple wording • Ambiguous questions • Leading question • Unstated alternatives • Avoid assumed consequences • Avoid generalizations • Avoid double-barreled questions

  7. Step 6: Determine Question Sequence • Opening questions should be __________ • Funnel Approach • Question order bias • Branching questions • AKA Pivot questions

  8. Step 6: Determine Question Sequence • Classification Information Should Come _______ • Basic information • Classification information • Where to put sensitive questions?

  9. Step 7: Determine Physical Characteristics of Questionnaire • Do not make it cluttered • Single page • If longer: • Clear instructions • Use graphics • Renumbering

  10. Steps 8-10 • Develop Recruiting Message of Script • Reexamine Steps 1-8 and Revise • Pretest Questionnaire • What is a pretest? • Number of people:

More Related