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How CPQ software can help in upselling cross selling your customers

Upselling and cross-selling hold a lot of importance for business growth. Here we describe about Why Choose CPQ for Upselling/Cross-selling?

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How CPQ software can help in upselling cross selling your customers

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  1. HowCPQSoftwarecanhelp inUpselling/Cross-selling yourCustomers

  2. Want to make upselling/cross-selling a simple task? Well, you need to modify your approach to quoting. Sales reps are considered to be effective if they can easily pull of upselling and cross- selling. These strategies offer lucrative sales and provide an additional source of revenue.

  3. Upselling and cross-selling hold a lot of importance for business growth. Amazon, the eCommerce giant is the best company that leverages upselling in the right way. Statistics confirm that Amazon earns 50% of its revenue from upselling products. When it comes to maximizing revenue, one simply cannot forget upselling/cross-selling - the two most important marketing techniques that dominate the ecommerce business. As a VAR, you need to focus on these strategies to increase your sales.

  4. Upselling is all about persuading customers to buy an upgraded version of what is being purchased. On the other hand, cross-selling is all about enticing customers to buy related products of what is being purchased. What is the best technique for mastering the upsell/cross-sell and boost customer relationships? Well, simply incorporate CPQ software into your company. As we all know, a CPQ system is designed for quoting complex products. When you want to create and quote complicated product configurations and bundles without spending too much time, you can use a CPQ software application. The software tool can easily handle your complex pricing strategies and provide product information in real-time.

  5. WhyChooseCPQfor Upselling/Cross-selling?

  6. Do you recommend upsells and cross-sells based on your memory? Do you browse the product catalog extensively before offering related products? If yes, it is time to switch over to automation and simplify things. The right approach to quoting is the key to make a customer say 'yes' for upselling and cross-selling. A CPQ software provides in-depth insights about your customer needs thereby making it easy to upsell and cross-sell products. Amongst the many benefits of a quoting CPQ system is its ability to identify upselling/crossing opportunities while finalizing a transaction. You don't have to waste your precious time searching the product catalog to look for upsells and cross-sells. It eliminates the need to have extensive knowledge of product catalogs. With manual quoting, implementing upsells and cross- sells is never easy. Sales reps have to do a lot of guesswork to suggest appropriate recommendations. Novice sales reps that are not familiar with the catalog find it difficult to make recommendations.

  7. On the other hand, the CPQ tool simplifies this task to a great extent. With a CPQ system at your system, you can store product information related to upsells and cross- sells in one place. A VAR ERP software makes it easy to gather data in one place. Similarly, complementary products (accessories), as well as premium versions of existing products, are stored at a single location. When you start creating a quote, the CPQ system automatically pulls upsells/cross-sells depending upon what products have been added in the quote. The system keeps track of customers' order history and accordingly suggests recommendations that best fit the quoted products. Many times, sales reps employ pushy sales tactics to upsell and cross-sell products yet fail to increase average order value. This can be frustrating for your sales team. CPQ software will allow you to sell related products without being pushy.

  8. This VAR software ensures that the customers are getting value from the upsells/cross-sells that are being offered. In simple words, it gives the best upselling/cross-selling solution for your customers. Even novice sales reps can create complex quotes quickly and offer relevant upsells/cross-sells effortlessly. Many reports have confirmed that busnesses that deploy CPQ tools have a 105% larger than average deal size. On the whole, CPQ software is designed to eliminate pain points associated with upselling and cross-selling products. It makes upselling and cross-selling an automated process. So ditch techniques of the past and purchase enterprise CPQ to boost your average order value.

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