Glacier Insulation, LLC

1. Glacier Insulation, LLC Foam it. Seal it. Forget it.

2. Versatility in Insulation • Foam Insulation • Air Infiltration Systems • Soundproofing • Attic blowing • Fiberglass Batts • Environmentally Safe Options • Commercial and Residential

3. Construction Networking Sales Tools Business Management Marketing Strategies Equipment Training Foam application Safe handling of material Material Composition Estimating guide Insulation calculation Training

4. Quality and Experience • Properly installed insulation lowers energy costs considerably. • Superior quality at a reasonable price. • Highly trained professional installers. • Guaranteed Bids with multiple insulation options.

5. Full Service Installation From Prep to Clean Up and everything in between, we provide all aspects of insulation. No contracting of work to Sub-contractors.

6. Equipment • We utilize only industry proven Equipment. • Equipment to handle any job. • Less Down Time means less time per job. • Higher quality Foam with a larger yield translates into less product used without compromising insulation quality or R-value.

7. The Foam Advantage • Application process creates a seamless, water-proof, durable building envelope • Eliminates drafts by completely filling seams, crevices and cracks • Reduces energy use • Provides high R-values • Resists water, mildew and fungus • Adds structural strength • Provides stability -- does not shrink or settle • Reduces noise .

8. Company Goals Provide Highest quality insulation at reasonable price. Acquire Market Presence in the High End Home Market. Obtain “No-Bid” contracts with Builders through Higher Quality work.

9. Marketing Strategy Widespread marketing in order to saturate the market. We are targeting contractors, builders, architects and engineers. We have created a website and are currently listed in the Yellow Page directories. Provide “At-Cost” small jobs for first time Large Scale customers in order to demonstrate superior quality.

10. Target Market Targeted Contractors Builders who serve Big Sky area Customer Base • Median income over $100,000 • Male and Female clients • Age Distribution over the age of 55 • Professional and Retired Customers living in Big Sky area Age Distribution in Montana

11. Behavioral Segmentation • Functional needs are met by giving the consumer a well insulated home • The benefits are situation specific • Our insulation is met with a favorable interest and attitude • There is a positive ongoing relationship with the consumer • Each customer is as unique as there home • We offer a complete information packet in order to make our customers feel comfortable with our product

12. Geographic and Demographic Segmentation • Geographic: “We come to you”, letting Glacier Insulation serve a wide area with a concentration in Big Sky • Demographic: Upper middle and upper class, age 55 and up, retired or semi-retired with a professional or retired background, median income range greater than $100,000

13. Consumer Dimensions • Attention: Increase brand awareness through word of mouth and local advertising • Interest: Offering a superior insulation product and superior customer service • Desire: Offering “At Cost” jobs for large scale customers • Action: Yellow pages, professional and personal selling, mail, word of mouth

14. Sales Dimensions • Superior Customer Service • Quality and Sustainability • Individual professional consultations • Ongoing relationships through referrals and repeat business • Service after the sale

15. Consumer Decision Making Process • Problem Identification • Gathering Information; solutions • Presenting alternative solutions • Appropriate solution • Evaluating the decision

16. Decision Making Process • Problem Identification: The consumer wants a superior product that meets their needs in the best way possible. • Gathering Information: The consumer will gather information from their contractor who is building the house, word of mouth, Yellow Pages and our website.

17. Decision Making Process • Alternative Solutions: The consumers alternatives are to go with one of our other products or solutions. • Appropriate Solutions: A consumer will choose our product because we offer superior customer value, and superior customer service.

18. Decision Making Process • Evaluating the Decision: The consumer will know they have made the right decision because Glacier Insulation will meet and exceed their expectations. Their positive experience will be shared with other prospective clients generating new business for our company.

19. Marketing Mix Product Place Promotion Price

20. Product Professional Insulation Service • Attributes • Properly installed insulation lowers energy costs • Superior Quality Insulation • Guaranteed • Multiple Installation Options • Less Installation Time With New Equipment

21. Product • Physical Attributes Long Lasting High Quality Energy Efficient Reduces Noise Provides Structural Stability Water Resistant

22. Product Value Less stress Done right the first time Developing a trusting relationship Getting everything you want Timely service No sub-contractors Different Options We come to you

23. Perceptual Map Professional Glacier Competitor Late Finish On-Time Amateur

24. Brand Positioning Statement Foam It. Seal It. Forget It. Providing the Highest Quality Insulation Service in the Business.

25. Place Low Cost Us Quality Provider Service Highest quality service and on time delivery. Service after the sale.

26. Place • Come visit it us at our retail location at 1234 Grand Ave, Bozeman, MT, 59101 • Call us toll free at 1-800-555-1234 for a free consultation or schedule an appointment • Try our website www.glacierinsulation.com from more information on products, services, and appointments

27. Promotional Strategy • Widespread advertising to saturate the market. This would include our newly created website and our listing in the Yellow Pages Directory. • Direct mailings to our target market. • Attend promotional and publicity events such as Home Improvement Shows and the Home Builders Association. • Offer Brand quality insulation for brand recognition. • Training to our workers and staff for consistent and accurate information for our customers. • Have ongoing contact with our customers and maintain those relationships.

28. Promotion • AIDA • Attention • Interest • Desire • Action

29. Promotion • Attention • Increase brand awareness through word of mouth and local advertising • Brochure • Interest • Superior insulation product and superior customer service • Website

30. Promotion • Desire • “At Cost” jobs for large scale customers • Action • Yellow Pages • Professional and Personal Selling • Mail • Word of Mouth

31. Price Objective Sales and Service Oriented Growth in the Market Share We provide a quality insulation service for consumers. We pride ourselves in offering the finest insulation product, installation and service in the business.

32. Price Strategy Penetration Elite Market-People are willing to pay for quality Sell to a specific target market in Big Sky of consumers with a higher than average income in Montana

33. Price Strategy • Average Competitor Price $4000/set of insulation $80/hour installation • Our Price $4500/set of insulation $80/hour installation

34. Price Advantages • Quality Installation Service • Service After the Sale • Individual Professional Consultations • Less Job Time Resulting in Less Spent in Labor Costs for the Consumer

35. Price Incentives We will provide “At-Cost” small jobs for first time Large Scale customers in order to demonstrate superior quality.