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Setting smart SMART Goals Daniel Hayden Internal Discussion October 2010. Objectives. Understand what are SMART Goals Understand 3 Issues When Determining SMART Goals Understand what other issues you should consider. What Are SMART Goals.

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Setting smart SMART Goals

Daniel Hayden

Internal Discussion

October 2010


Objectives
Objectives

  • Understand what are SMART Goals

  • Understand 3 Issues When Determining SMART Goals

  • Understand what other issues you should consider


What are smart goals
What Are SMART Goals

Specific - create a clear picture of what you want to do

Measureable – how will you know it is a success

Action Oriented – indicates what needs to be achieved

Realistic(1)– can be done given scope, time, resources

Timebound – must define when the goal will be accomplished


Are these smart
Are these SMART?

Name at least three threats that wetlands in the Bahamas face?

By June 2010, 80% of the local farmers at 4 targeted villages (Aek Nabara, Janji Manaon, Sugi Julu, Sugi Jae) will agree that opening

new agriculture/farming land in the forest should be stopped and not allowed (an increase from 64.3%)

At the end of the campaign period, supporting the awakening at least one initiative making land use in one village from the nearest village four regions (Merapun, Sido Bangen, Lesan Dayak and Muara Assistant), thus reducing pressure on Virgin River Protected Area due to land conversion.

Have major cleanup events at both the HWPNP and Bone fish pond by May 2009.


Smart art or science
SMART Art or Science?

It is Art

It is Science

The Future is Uncertain We understand the past

People are unique People are predictable

Results vary by context Patterns Exist

The Science can guide the direction of the results, but the art guides the degree of the results


Three direction setting questions
Three Direction Setting Questions

  • The potential for change for different types of objectives across the Theory of Change

  • The potential of change for different baselines

  • The potential of change for different types of audiences

If you follow a compass to the North Pole you will be between 200 to 1200 miles from your goal. This is terrible if you start in Canada, not so bad from Australia.


The potential for change for different types of objectives across the theory of change
The potential for change for different types of objectives across the Theory of Change

It is easier to change knowledge and generate conversations than to change attitudes and behaviors.


The potential of change for different baselines
The potential of change for different baselines across the Theory of Change

If the community has generally poor attitudes, it is harder to make change, and full adoption can be hard

  • Diffusions of Innovation (Rogers) – see next page

  • Social proof (Caldini)

  • Selective perception (Hassinger)


Continued the potential of change for different baselines
(Continued) across the Theory of ChangeThe potential of change for different baselines

According to Diffusions of Innovation the Rate of Change Depends on the Starting Point

Laggards – 16%

The Late Majority – 34%

Early Adopters – 13.5%

The Early Majority – 34%

Innovators – 2.5%

Source: Everett Rogers, graph from Wikipedia.org


The potential of change for different types of audiences
The potential of change for different types of audiences across the Theory of Change

Selective perception (Hassinger) plays a role – people who don’t “want” to know somehow don’t seem to learn.

  • Selective perception

  • The critical mass phenomenon / social norms

  • Normalcy


Other factors to consider
Other Factors to Consider across the Theory of Change


Did we meet our objectives
Did We Meet Our Objectives across the Theory of Change

  • Understands what are SMART Goals

  • Understand 3 Issues When Determining SMART Goals

  • Understand what other issues you should consider


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