THE MASTERS REPORT

1. THE MASTERS REPORT Dr. George Kessler Clemson University gksslr@clemson.edu

2. Dr. George Kessler Clemson University gksslr@clemson.edu Bill Hubbard University of Georgia whubbard@uga.edu Dr. Greg Yarrow Clemson University gyarrow@clemson.edu The Masters Report Southern Region Extension Triannual

3. WE HAVE • DEMONSTRATED WE CAN OPERATE AS A REGION • BUILT A FUNCTIONAL ONGOING NETWORK The Masters Report Southern Region Extension Triannual

4. WE HAVE • DELIVERED RECORD SETTING PROGRAMS THREE YEARS IN A ROW. • ESTABLISHED STRONG FOUNDATIONS FOR FUTURE PROGRAMS The Masters Report Southern Region Extension Triannual

5. WE HAVE LEARNED • TECHNOLOGY IS FAR AHEAD OF MOST USERS • WE MUST USE EVERY MEDIA FORM AVAILABLE • VISUALS MUST BE BASIC AND WELL CONSTRUCTED The Masters Report Southern Region Extension Triannual

6. WE HAVE LEARNED • JUST BECAUSE YOU CAN SEE SOMETHING WITH YOUR EYE DOES NOT MEAN A CAMERA CAN CAPTURE IT AND MAKE IT VISIBLE ON A SCREEN • THE AUDIENCE WANTS TO BE CONNECTED TO THE SPEAKERS The Masters Report Southern Region Extension Triannual

7. WE HAVE LEARNED • SPEAKERS ARE NOT FAMILIAR WITH SATELLITE TECHNOLOGY • EVEN SOME OF THE BEST USERS OF POWER POINT TECHNOLOGY MAKE VERY POOR MATERIALS FOR SATELLITE BROADCAST The Masters Report Southern Region Extension Triannual

8. PRODUCTS FOR ATTENDEES • REFERENCE NOTEBOOK • SPEAKERS NOTES WITH SPACE FOR NOTES BY EACH VISUAL • MASTER TREE FARMER HATS • CERTIFICATE OF ATTENDANCE • REFRESHMENTS • ANSWERS FOR THEIR QUESTIONS The Masters Report Southern Region Extension Triannual

9. ANSWERS IN MANY FORMS • DIRECT FROM THE SPEAKER - DURING THE PROGRAM - PRIOR TO THE NEXT PROGRAM • WEB QUERY Q & A The Masters Report Southern Region Extension Triannual

10. PLANNING FOR SUCCESS • FORM AND USE A REGIONAL STEERING COMMITTEE • DEVELOP A STATE COORDINATOR LIST OF RESPONSIBILITIES • RECRUIT STATE COORDINATORS • CONDUCT REGULAR CONFERENCE CALLS WITH STATE COORDINATORS The Masters Report Southern Region Extension Triannual

11. PLANNING FOR SUCCESS • DEVELOP A LOCAL COORDINATOR LIST OF RESPONSIBILITIES • FORM AND USE A STATE ADVISORY COMMITTEE • RECRUIT SPEAKERS FROM ACROSS THE REGION • CONDUCT AN ON-SITE TRAINING PROGRAM FOR ALL SPEAKERS The Masters Report Southern Region Extension Triannual

12. PLANNING FOR SUCCESS • CONDUCT A LOCAL COORDINATOR TRAINING DAY • USE A POWER POINT EXPERT TRAINED IN SATELLITE TEACHING The Masters Report Southern Region Extension Triannual

13. PLANNING FOR SUCCESS • MAINTAIN A WEB SITE TO SATISFY USER GROUPS • LANDOWNERS • STATE COORDINATORS • LOCAL COORDINATORS • CONTRACT SERVICES AND PRODUCTS WITH OUTSIDE VENDORS The Masters Report Southern Region Extension Triannual

14. PLANNING FOR SUCCESS • RECRUIT FORESTERS/BIOLOGISTS FOR EACH DOWNLINK SITE • SCRIPT, SHOOT, AND EDIT VIDEO SEGMENTS • PROCURE AND DISTRIBUTE ALL RESOURCE MATERIALS The Masters Report Southern Region Extension Triannual

15. WHO HAS ATTENDED MTF PROGRAM • 79 % ARE MALE; 21% ARE FEMALE • 49% ARE UNDER 50 YEARS OLD • 78% ARE UNDER 60 YEARS OLD • 85% OWN A COMPUTER The Masters Report Southern Region Extension Triannual

16. LAND OWNERSHIP 2000 2001 % Owning 100 acres or less 31 % 53 % % Owning 200 acres or less 51 % 68 % % Owning 500 acres or less 77 % 84 % % Owning 1000 acres or more 11 % 10 % Acres by year 347,295 748,277 Average acres timberland 459 794 ACRES REPORTED BY 1858 ATTENDEES = 1,095,572

17. KNOWLEDGE LEVEL GOOD TO EXCELLENT 2000 2001 BEFORE THE COURSE 16.9 % 25.1 % AFTER THE COURSE 79.3 % 76.6 % The Masters Report Southern Region Extension Triannual

18. BEFORE AFTER KNOWLEDGE PERCENT PERCENT LEVEL POOR 3.74 0.09 FAIR 39.59 4.85 AVERAGE 31.59 18.45 GOOD 20.81 64.71 EXCELLENT 4.27 11.90 KNOWLEDGE LEVEL The Masters Report Southern Region Extension Triannual

19. AS A RESULT OF THE PROGRAM • 89% PLAN TO CHANGE HOW THEY MANAGE THEIR LAND • 94% REPORT THEY WILL SAVE MONEY • 95% REPORT THEY WILL EARN MONEY • 90% WANT TO TAKE AN ADVANCED PROGRAM The Masters Report Southern Region Extension Triannual

20. HOW GOOD IS THE PROGRAM • 98% WILL RECOMMEND THE COURSE • 98% WILL TAKE ANOTHER SATELLITE COURSE The Masters Report Southern Region Extension Triannual

21. SOUTH CAROLINA MTF GRADUATES SURVEYS MAILED 545 SURVEYS RETURNED 234 PERCENT RETURNED 43% ONE-YEAR SURVEY-2002 The Masters Report Southern Region Extension Triannual

22. MGMT. LEVEL AT THE END OF PROGRAM ONE YEAR LATER BEFORE PROGRAM ONE YEAR LATER POOR 22.63 25.11 2.22 FAIR 21.93 27.31 3.55 AVERAGE 26.02 26.87 12.88 GOOD 24.13 16.29 65.77 EXCELLENT 5.28 4.44 15.55 South Carolina MTF Graduates The Masters Report Southern Region Extension Triannual

23. MAKING CHANGES IN YOUR FOREST MANAGEMENT PRACTICES South Carolina MTF Graduates PLAN TO MAKE CHANGES 94 %(AT END OF PROGRAM) HAVE MADE CHANGES 82 % (ONE YEAR LATER) PLAN TO MAKE ADDITIONAL 66 % CHANGES The Masters Report Southern Region Extension Triannual

24. HOW MUCH WILL THEY EARN & HOW MUCH WILL THEY SAVE South Carolina MTF Graduates TIME SAVE EARN AT THE END OF COURSE $ 1,149,000 $ 2,107,000 ONE YEAR LATER $ 13,630,000 $ 6,000,000 The Masters Report Southern Region Extension Triannual

25. THE MASTERS ? 4800 2800 2000 1275 214 1999 2000 2001 2002 2003 2004 MTF I MTF I MTF I MTF II MW SC 10 14 9 12 states states states states The Masters Report Southern Region Extension Triannual

26. OUR NETWORK IS IMPROVING WE ARE WORKING AS A REGION THE FUTURE IS OURS TO WRITE The Masters Report Southern Region Extension Triannual

27. MASTER TREE FARMERMASTER WILDLIFER THE MASTERS SOUTHERN REGION EXTENSION NATURAL RESOURCE PROGRAMS The Masters Report Southern Region Extension Triannual

28. THE MASTERS REPORT Dr. George Kessler Clemson University gksslr@clemson.edu