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Conceptual Blockbusting: A Guide to Better Ideas by James L. Adams

Conceptual Blockbusting: A Guide to Better Ideas by James L. Adams. Review by David E. Goldberg University of Illinois at Urbana-Champaign deg@uiuc.edu. Text. Adams, J. L. (1986). Conceptual blockbusting: A guide to better ideas (3 rd ed.). Reading, MA: Addison-Wesley.

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Conceptual Blockbusting: A Guide to Better Ideas by James L. Adams

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  1. Conceptual Blockbusting: A Guide to Better Ideasby James L. Adams Review by David E. Goldberg University of Illinois at Urbana-Champaign deg@uiuc.edu

  2. Text • Adams, J. L. (1986). Conceptual blockbusting: A guide to better ideas (3rd ed.). Reading, MA: Addison-Wesley.

  3. Premise & Organization • Premise: Creativity thwarted by creative blocks. • Organization • Types of blocks • Perceptual • Emotional • Cultural/environmental • Intellectual/expressive • Techniques: thinking languages, blockbusters, groups & organizations.

  4. Perceptual Blocks • Types of blocks: • Stereotypes: seeing what is familiar. • Isolating the problem. • Delimit problem to closely. • Inability to see problem from multiple vantage points. • Saturation. • Failure to use all senses.

  5. Emotional Blocks • Freud • Humanistic psychologists • Types of blocks • Fear of mistakes • Inability to tolerate ambiguity • Premature judgment • Inability to incubate • Lack of change or too much • Inability to distinguish reality from fantasy.

  6. Freud • Ego: socially aware • Id: instinctive animal part • Superego: moral arbiter • Repression or neurosis of

  7. Cultural Blocks • Taboos • Fantasy and reflections as waste • Playfulness for children • Problem solving is serious • Reason, logic, numbers, utility, practicality good. • Feelings, intuition, qualitative judgment bad • Tradition preferable to change • Problems solved with mucho dinero

  8. Environmental Blocks • Lack of trust and cooperation among colleagues. • Autocratic boss • Distractions • Lack of support

  9. Intellectual Blocks • Using improper language • Inflexible or inadequate strategies • Lack of or incorrect information • Inadequate language skill

  10. Expressive Blocks • Inability to express ideas with language or in pictures. • Inability to write or draw. • Foreign language, convey technical thought to nontechnical audience.

  11. Alternate Thinking Languages • Visual thinking • Other sensory thoughts

  12. Blockbusters • Role of questions • Fluency and flexibility: quantity and diversity. • Aids: • Morphologically forced connections • Bug list • Check list • Unconscious blockbusting

  13. Morphologically Forced Connection • Make attribute list • Make alternatives attribute by attribute • Select interesting combinations.

  14. Bug List • Establish a specific need • Make a list of things that aren’t quite right in the world. • Fluency and flexibility important in list generation.

  15. Put to other uses? Adapt? Modify? Magnify? Minimize? Substitute? Rearrange? Reverse? Combine? Osborn’s Check List

  16. Unconscious Blockbusting • Postpone judgment (VoJ). • Let id-ego interact to solve problems. • Synectics analogy: • Personal analogy • Direct analogy • Symbolic analogy • Fantasy analogy

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