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Managing the Future of Downtown Santa Monica Project Update

Managing the Future of Downtown Santa Monica Project Update. Progressive Urban Management Associates, Inc. Kristin Lowell Inc. March 25, 2008. Why Develop a New Management Approach Now?. New competition Ongoing concern with cleanliness, parking, infrastructure and street populations

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Managing the Future of Downtown Santa Monica Project Update

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  1. Managing the Future ofDowntown Santa MonicaProject Update Progressive Urban Management Associates, Inc. Kristin Lowell Inc. March 25, 2008

  2. Why Develop a New Management Approach Now? • New competition • Ongoing concern with cleanliness, parking, infrastructure and street populations • Create certainty & redefine city resources and commitment • Opportunity to balance goals – real estate vs. community asset • Refresh Bayside management model

  3. Property-Based Assessment District Progress through March of 2008 • Framework developed in 2006-07, presented to City Council April 2007 • Working Group & City of Santa Monica staff have reviewed emerging work program, budget and assessment scenarios since summer of 2007 • Status report to City Council in January 2008 • Responding to Council direction, open forums and an online survey were undertaken in February

  4. Property-Based Assessment District Nearly 500 responses from online community survey… • Top priorities: Reduce Homelessness (75%), Improve Parking (55%) and Enhance Cleaning (47%) • Ambassadors Services: Work to Reduce Homelessness (55%), Serve as Witnesses (35%), Neighborhood Watch (33%) • More than 88% of respondents thought the proposed services would improve downtown • Of those responding as downtown property owners, businesses or residents, nearly 80% indicated that services would directly benefit them.

  5. Property-Based Assessment District Maintenance Program • To create budgets models, the City and Bayside have evaluated downtown maintenance, parking structures & alleys • National contractor estimate for supplemental cleaning in remainder of downtown @ $1.3M annually • Seven days a week, litter removal, machine sweeping, graffiti removal, landscaping, emergency cleaning, etc. • All resources to be combined and jointly managed • All work to be performed according to City standards

  6. Property-Based Assessment District Ambassador Program • National contractor estimate for ambassadors deployed on foot & bicycle throughout downtown @ $1.2M annually • Seven days a week averaging 15 hours per day • Includes restroom attendants • New for downtown • Operating standards to be developed with City staff

  7. Property-Based Assessment District Homeless Outreach, Marketing & Special Projects • Homeless programs supporting City or other established efforts • Explore transportation alternatives • Downtown urban design • Marketing and promotions • Create ability for bonding in the future

  8. Draft PBAD Budget

  9. Property-Based Assessment District Assessment Methodology • Different weighting between Promenade, remainder of Bayside/Ocean and remainder of Downtown • Acknowledges differences in values, frequency of services • Adjusted rate for residential & government – pay for maintenance & ambassadors only • Adjusted rate for non-profits • Assessment applied to building or lot square footage, whichever is greater

  10. PBAD Assessment Estimates

  11. PBAD Governance Bayside as the Governing Board (13 members) • Develop budgets, adjust annual assessments, oversight for day-to-day service delivery • One-half City Council appointed (6 appointees) • One-half Property-owner appointed (6 appointees) • One City Manager or designee • Goal is to have a mix of downtown property owners, downtown businesses, downtown and Santa Monica residents, and representation from each zone

  12. PBAD Relation to Existing BIDs • Existing CBD business license BID would be eliminated • Existing Bayside business license BID would be modified – reduce assessment rate, expand boundaries to include Santa Monica Place • Duration – 20 years with a district vote required to extend assessments beyond year 10

  13. PBAD Endorsements • Working Group • Bayside Board of Directors • “Supporters of the Downtown PBAD”

  14. PBAD Next Steps… • Petition campaign to secure property owner support (spring 2008) • Mail ballot to approve assessments (summer 2009) • City Council ordinance to create district (summer 2008) • PBAD begins new services (January 1, 2009)

  15. Managing the Future ofDowntown Santa MonicaProject Update Progressive Urban Management Associates, Inc. Kristin Lowell Inc. March 25, 2008

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