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NetLibrary Promoting & Marketing NetLibrary to your users

NetLibrary Promoting & Marketing NetLibrary to your users. Description: Topics: Promotional tools and resources for marketing NetLibrary eBooks and eAudiobooks; how to use marketing materials; and how to develop a strategy to reach your patrons. Intended audience: Marketing Staff

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NetLibrary Promoting & Marketing NetLibrary to your users

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  1. NetLibrary Promoting &Marketing NetLibrary to your users Description: Topics: Promotional tools and resources for marketing NetLibrary eBooks and eAudiobooks; how to use marketing materials; and how to develop a strategy to reach your patrons. Intended audience: Marketing Staff Length: 90 minutes Nathan DowningField Implementation Specialist & Training Developer, OCLC Last updated: October 4, 2007

  2. Promoting eAudiobooks

  3. On your website Front page Electronic Resources page Catalog entry page Everywhere else! Inside your library Local schools Promote Availability of Your Collection

  4. Poll Have you received your free NetLibrary Marketing Kit? • Yes • No, but would like to get one • No, I don’t need one

  5. Poll Do have any materials displayed in your library promoting NetLibrary? • Yes • No • No, but plan to soon!

  6. Poll Does your library have their own website that you can add stuff to? • Yes • No, we do not have a website • No, we have a website, but it is maintained by someone else (city, county, or etc.)

  7. Librarian Portal • www.netlibrary.org/Librarian

  8. Librarian Portal • www.netlibrary.org/Librarian

  9. Librarian Portal • www.netlibrary.org/Librarian

  10. Librarian Portal • www.netlibrary.org/Librarian

  11. www.oclc.org/ netlibrary/ marketingkit

  12. www.oclc.org/ netlibrary/ marketingkit

  13. www.oclc.org/ netlibrary/ marketingkit

  14. www.oclc.org/ netlibrary/ marketingkit

  15. www.oclc.org/ netlibrary/ marketingkit

  16. www.oclc.org/ netlibrary/ marketingkit

  17. Librarian Portal • www.netlibrary.org/Librarian

  18. Librarian Portal • www.netlibrary.org/Librarian

  19. www.oclc.org/services/brochures/quickstarteaudiobooks.pdf

  20. www.oclc.org/services/brochures/goingportable.pdf

  21. Getting to success with NetLibrary

  22. Getting to success with NetLibraryYour personal checklist • Have you loaded the NetLibrary MARC records? • Have you promoted NetLibrary eAudiobooks? • Do you have a remote access method for your patrons? • Have you been successful in listening to an eAudiobook yourself? …your staff? www.oclc.org/support/documentation/netlibrary/tips.htm Based on our experience assisting NetLibrary clients, we have identified several key factors that are critical to a successful implementation.

  23. www.oclc.org/support/training/netlibrary/successlive/default.htmwww.oclc.org/support/training/netlibrary/successlive/default.htm

  24. NetLibrary Usage ReportMeasuring success http://library.netlibrary.com/TechTips.aspx Run real-time usage reports for all your NetLibrary eAudiobook activity to measure your success.

  25. Poll Have you successfully downloaded and transferred an eAudiobook to a portable device? • Yes • No, but plan to soon • No, I do not have a portable device • I tried but was unsuccessfull

  26. MP3 Players

  27. MP3 Players

  28. MP3 Players

  29. Field Implementation & Training Follow up questions about this session and the materials Nathan Downing Field Implementation Specialist & Training Developer, OCLC • 800-848-5878 ext. 5308 • downingn@oclc.org

  30. Thank you! Questions?

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