Developing a Plan: Creating a Social Media Strategy. Introductions. Roll Call Email: [email protected] Twitter: @tracysestili Facebook: fb.com/tracysestili Google+: https://plus.google.com/+TracySestili LinkedIn: http://www.linkedin.com/company/social-strand-media.
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Social Media Strategy
Social Media Campaign
Measuring brand awareness & website traffic
How much does your content resonate with your readers?
Source: Content Marketing Institute
Example of the # of profiles mentioning these keywords on a particular network
1977-1992 (Pew Research)
1965-1976 (Pew Research)
Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources, and reached 1.5 million people in 24 hours as a result.
In September 2011, Netflix Inc., decided to split off its DVD by mail service from its streaming service and call it Qwikster. They purchased the URL Qwikster.com and CEO, Reed Hastings, announced the new product in a company blog post.
The Twitter handle @Qwikster was already owned by a high school student, Jason Castillo, since April 2011, who didn’t exactly tweet family-friendly tweets. Mr. Castillo saw his follower base go to over 2,000 followers in just a few days after Netflix’s announcement of Qwikster and was counting on a big pay day.
Tweets from @Qwikster
Within less than three weeks, Netflix Inc, reversed that decision and kept it all one service. Even if Netflix had stayed with the split DVD service, it would have cost them to purchase the handle from Mr. Castillo (if he was willing to sell).
A person who has the capacity or power to be a compelling force which produces effects on actions, behaviors, or opinions of others
What makes a person an influencer?
2. On which social networks are your constituents reading, sharing, and talking about news in your industry? (Put an ‘x’ in the box)
3. Check if your company name is available on the following social networks? Twitter Facebook LinkedIn Company Pinterest Google Plus