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4 Quick Ways To Stop Harming Your Search Rankings

The content on your website isn’t just there to give visitors something to read. Its first duty is to<br>support your brand’s SEO profile.<br>Just like any other part of your site, your content can help, but also harm your site’s search engine<br>rankings.<br>With that in mind, let’s take a look at some of the things that can go wrong, as outlined by our Seo<br>Marketing Experts here at PENNInk Productions.

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4 Quick Ways To Stop Harming Your Search Rankings

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  1. 4 Quick Ways To Stop Harming Your Search Rankings The content on your website isn’t just there to give visitors something to read. Its first duty is to support your brand’s SEO profile. Just like any other part of your site, your content can help, but also harm your site’s search engine rankings. With that in mind, let’s take a look at some of the things that can go wrong, as outlined by our Seo Marketing Experts here at PENNInk Productions. Poor optimisation While casual observers of SEO are aware of the importance of inserting the right keywords into their content, if you aren’t careful, it can be so easy to either undercook or overdo this process. Are you remembering to include suitable keywords not just in the main body of your content, but also in your pages’ meta titles and meta descriptions, headings and subheadings? You haven’t localised it If your business is the kind that generally serves local people rather than those at the opposite end of the country – and certainly if you have a physical ‘bricks and mortar’ presence – it’s really important to localise your content appropriately. That’s why your business name, address and phone number with local area code should be easy to find across the site. By also requesting reviews of your company on Google and Facebook, you can further help to build your online visibility among local people. Do you want to get more out of your company’s online presence in 2018? Contact the SEO marketing experts at PENNInk Productions today and we’ll devise the approach that best suits your brand’s needs.

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