Creative Marketing for Photographers

1. Creative Marketing forPhotographers ARD701 Locating Practice

2. What does include • social media (Facebook, Instagram) • Behind the scenes videos • Stories • New approach to photographs: cinemagraph • Show what you want to sell: fine art portraits • Website visibility • Networking • Market to the right client

3. Social Media

4. Instagram • Instagram has become the second Facebook. For some photographers , like Paulina Duczman, it is the most important social platform. • The presence on Instagram is important,specially for creative minds. It alows to showcase the work, also take the viewer behind the scene with Instagram stories and short videos that can be upload to Instagram. • It is very visual platform, gaining more members every day • It gathers even high end customers looking for companies to work with. • It requires a plan , in order to get as many followers as possible • It requires time, there should be interaction with other followers on the daily basic • It requires some knowledge on how does it work: best time for posting, how to make it easier to run, looking after the overall look of the profile. • Requires good, targeted hashtags

5. Facebook • Still one of the largest social platform • The algorithm changes all the time so running the business there is more and more difficult. • It requires constant work, uploading images, stories, even longer videos to attract new clients • It give the ability to advertise ( not for free thought ) • Like Instagram it requires some knowledge on how to post , what and when.

6. Other social media platforms • Twitter • Snapchat • Linkedln • Google ++

7. Behind the scenes videos • They can be short or long • They can show the process of getting ready to the session, props, editing process, set ups, final products, • They can be as creative as we wanted • Some are good for Instagram, facebook, snapchat • Some are appropriate for website, they are better quality, targeted to the right client. • Can be recorded with DSLR, mobile phones, • Can be edited using Animoto, Adobe Premier Pro, Final Cut or other editing software

8. The best in BTS Sue Bryce-portrait photographer www.suebryce.com www.inbedwithsue.net She is a master of behind the scene videos. She creates them with very specific purpose in mind. She use the as very powerful marketing too. They helps her to reach the right audience. Before every major holiday she make the video to attract clients for that specific time ( mother’s Day, Valentine’s Day, Christmas). She also creates video to attract specific demographic. All her images are edited using Animoto. Her asinstant helps her to record the videos. Jerry Ghionis– wedding photographer www.jerryghionis.com Jerry creates his videos mostly for educational purpose. The audience includes mostly other photographers who are his potential clients for workshops. He has team of videographers who capture the behind the scene footage. The videos shows his personality, and that way also attracts potential brides. He also uses Animoto for his videos.

9. Fine art portraits I have heard it many times from Sue Bryce and other mentors, you will sell what you show. My plan for this year is to try to convince clients to shoot in my style. In order to do that I need to show them more of the work that I love. I am in love with fine art portraits, portraits in the studio and outdoor, when everything falls into place, where portraits is planned , stylized and edited in my way. My biggest inspirations still are Paulina Duczman for fine art portraits and Roberta Baneviciene for outdoor sessions. There are many other photographers that I love but Paulina and Roberta are close to my heart because I had a chance to attend their workshop twice.

10. Paulina Duczman

12. Roberta Baneviciene

14. What I love about the work of those two amazing photographers is their style, perfection , mind set to details. I don’t feel good in candid portraits. I love to have a full control of what is going on. Their editing style is similar, even though Roberta is an outdoor photographer and Paulina loves her studio. My goal is to work more on defining my style, showing more work to potential clients. Work with models, which can give me freedom in creating what I want. I want to work outdoor whole year regardless of the season.

16. CINEMAGRAPH

17. What is it? Cinemagraph is a still image with elements of video clip, the video part is repeated for a few seconds. Only a small part of an image in in motion , the rest is completely frozen. It is publishes as a animated GIF. First cinemagraph was created in 2011 by 2 fashion photographers Kevin Burg and Jamie Beck. Basic technique behind creating the cinemagraph is to photograph the subject that has to be very still. The subject will not move in this animation. Than a short clip need to be recorded, preferably with the same lightning scenario, the same perspective. Some photographers use only videoclip, some combine image and the video. Here is a tutorial how to use only video using Photoshop. https://www.youtube.com/watch?time_continue=649&v=-dD_yeVMUzo Example of beautiful cinemagraph can be found here: http://cinemagraphs.com

18. Who use cinemagraph Cinemagraph become very popular amongst all gender of photography. It is used in portraits, landscapes, fashion and even in weddings. It has become very important part in advertising . Small and big companies are using this kids of image to attrack clients attention. It lifts the image to the higher level, giving the clients something unique. • Lindsay Adler • Lindsay is a fashion and portrait photographer. She explain in details how to create cinemagraph on her training page. I was very impressed by her cinemagraphwith balloons. I think this moving image pushed me to try this even more. Here is the link to the video explaining the process of creating this cinemagraph • https://www.youtube.com/watch?v=pT1Jn86r-C4

19. Here is the final image used to create that cinemagraph:

20. Another moving imageg created by Adler was a portrait of a woman lying down, surrounded by flowers. The moving element was the flowers. Here is the link to this cinemagraph. https://flixel.com/cinemagraph/ebgdqfqquzezbit1vt3c/ The image used to create it:

21. Lindsay use that technique very often in her business. But there are numbers of photographers who use it sporadically . Beautiful cinemagraph was created by Paulina Duczman, using a portrait of a girl and the moving element was the hair of that girl. https://www.facebook.com/paulina.duczman/videos/1541535802566693/ Some photographers like Lisa McCormick add snow effect into their still image which give very magical feel to it.

22. Sources Many websides offer tutorial or already created effects that can be used in cinemagraph. Recently I bought Masterclassfrom https://www.mycinemagraphfamily.com It is a workshop that explains in details how to create cinemagraph. Number of helpful files are included as well like overlays and effects. • There is also program called Cinemagraph Pro which can be used to create moving image. It is free to download.

23. Paulina Duczman used an application to get the moving effect on her image. There are few app on the market. The most popular are: -Floment -Platograph Another very good source of information is http://artymate.com It is a place where some tutorials can be found, also plug in to Photoshop can be purchase to make the creating process fast and easy . So as we can see there are numbers of sources of knowledge of how the cinemagraph can be created. Some are free and limited, some have to be purchased and already include ready to use overlays and effects. Even the newest mobile phone LG v40 has ability to create the cinemagraph straight out of the phone. So the possibilities are endless.

24. Gear • Very important equipment in creating moving images in tripod. Image has to be taken from exact the same perspective as the video in order to match them in ostproduction. • DSLR Camera cat can record video • Photoshop

25. My target • Creates short videos , showing props, set ups, uploaded as a story to Instagram and Facebook • Create more sophisticated videos, targeted for the right audience, showing the whole experience with me. Appropriate for website. • Some short videos, showing my DIY projects, finished products such as wall art, albums. • Videos that shows my personality, some funny moments to get my clients to know me • Experiment with cinemagraph which can give new perspective , can attract the viewer. ( 2 cinemagraphs for start) • Working on my website, adding weekly blog, add clients feedbacks, update all the pages. • Put an effort to gain more followers on Instagram, be more active there, upload stories idealy every day. • Be more active on facebook groups, comment more, share own work on groups and sited where my work can be published or rewarded. (https://www.facebook.com/groups/1604286266464314/) • Organize model call to fulfill my creative ideas. Shoot what I love and show it on my pages, website to attract more clients who love this style.