1 / 18

National Geospatial Advisory Committee Strategic Communications Plan

This plan outlines the objectives, target audiences, key messages, and communication channels for the National Geospatial Advisory Committee (NGAC) to enhance visibility, generate stakeholder awareness, and provide advice on geospatial issues to federal agencies.

lorat
Download Presentation

National Geospatial Advisory Committee Strategic Communications Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. National Geospatial Advisory CommitteeStrategic Communications Plan October 2008 National Geospatial Advisory Committee

  2. NGAC Purpose • The Committee will provide advice and recommendations on federal geospatial policy and management issues and provide a forum to convey views representative of partners in the geospatial community • Under Federal Advisory Committee Act rules, will function solely as an advisory body, providing recommendations on effective management of Federal geospatial programs. In particular, it will provide advice on the development of the National Spatial Data Infrastructure (NSDI). *NGAC Charter, January 2008

  3. NGAC Mission Statement • To provide strategies regarding the creation, management and dissemination of cohesive geospatial data, information and knowledge to enable commercial, academic, and nonprofit organizations and all levels of government to more effectively: • Empower and serve the public • Protect our homeland • Foster economic growth • Advance science • Manage our resources • Prepare for and respond to emergencies • Govern our nation * Adopted by NGAC, June 2008

  4. Communications Goals External Focus: • Enhance visibility of NGAC • Demonstrate mission critical importance of geospatial information • Generate stakeholder awareness and act as a vehicle for input to the committee

  5. Target Audiences • Stakeholder groups represented by NGAC members • Geospatial Community of Practice • Government leaders and decision-makers who might use geospatial information to address issues, solve problems and make decisions • Geospatial Community of Interest

  6. Key Messages • NGAC commits to an action agenda • NGAC is key venue for providing external stakeholder advice and recommendations on geospatial issues to federal agencies • Focus on common goals to advance the NSDI and build a sense of community • Open and welcome input and participation from stakeholder groups • Commitment to the community and advancing the geospatial agenda • Core values - focus, collaborative, action

  7. National Geospatial Advisory Committee (NGAC) is committed to an action agenda to fulfill its role as an advisory committee to the federal government on geospatial policy and management issues. Under the leadership of NGAC Chair Anne Miglarese and the guidance set forth by FGDC Chair Jim Cason, the FACA Committee is taking action on a number of initiatives. Committee members are producing a transition briefing on geospatial issues and opportunities for the incoming administration, writing a white paper describing the changing landscape of geospatial technology and its importance, providing feedback and recommendations on critical geospatial issues and priorities, and developing a national strategy to guide the geospatial community of practice.  For more information about the NGAC, visit: www.fgdc.gov/ngac. Synopsis

  8. NGAC Focus Areas 1. Advancing the National Spatial Data Infrastructure • Changing Landscape White Paper • Geospatial Priorities (Transition Paper) • Geospatial National Strategy • Roles and Responsibilities of Key Players 2. Management of Federal Geospatial Resources • OMB Circular A-16 • Geospatial Line of Business 3. Data Initiatives • Imagery for the Nation • National Land Parcel Data • The National Map

  9. Communications Channels & Outlets (External) • FGDC/NGAC Web site • Industry newsletters • Agency newsletters • E-mail messages • FGDC Listserv • Targeted industry publications • Geospatial professional organizations • Professional organizations for targeted industries

  10. Spokespersons • FGDC Chair • NGAC Chair • NGAC Vice Chair • Designated Federal Official (DFO) • NGAC Committee members

  11. National Geospatial Advisory Committee

  12. Stakeholder Communications

  13. Communication Activities

  14. Communications Infrastructure • FGDC Staff • LEAD Alliance staff • USGS Communications • NGAC Committee members • Existing communications outlets

  15. Communications Goals Internal Focus: • Keep Committee members informed and current on Federal geospatial activities • Provide mechanisms for collaboration among committee members

  16. Communications Channels (Internal) • Wiki • Communications section with templates • Links to eArticles or other resources • Posting of member presentations, speeches, articles, etc. • Maintenance and support • Telecon/WebX informational briefings & training (within FACA guidelines) • Monthly email from DFO rep (Admin and Update from Chair) • FGDC Web site • Cross-organizational briefings (FGDC SC, ExCom, CG) • Progress reports/Update reports

  17. Communication Activities(Internal)

  18. Assessment • Did we hit our target audiences? • Did we accomplish our goals/objectives? • Did we meet our timelines? • How can we improve this effort? • What do we need to do next?

More Related