1 / 11

In this unit you will learn the following concepts and skills:

S t a. r t. In this unit you will learn the following concepts and skills: How slogans grab the interest of target audiences; Identify features of language in slogans; Persevere in producing a perfect slogan to suit your product. Beanz Meanz Heinz. Complete chart?. on to features….

lortiz
Download Presentation

In this unit you will learn the following concepts and skills:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. S t a r t • In this unit you will learn the following concepts • and skills: • How slogans grab the interest of target audiences; • Identify features of language in slogans; • Persevere in producing a perfect slogan to suit • your product.

  2. BeanzMeanz Heinz Complete chart? on to features…

  3. BeanzMeanz Heinz Beans Means Heinz Beans Mean Heinz Beans mean Heinz No-one else makes beans like Heinz

  4. Features of slogans... Abstract nouns Alliteration Simple command or statement Word-play/ Rule-breaking

  5. Abstract nouns These are words which refer to ideas or emotions that can’t be touched, measured or observed: Black Magic The Taste of Paradise Back

  6. Alliteration Repeated letter sounds to make it easier to remember: P-p-p-pick up a Penguin Back

  7. Simple commands or statements Bigger companies tend to use this technique – these are simple and straight-to-the-point: Just do it Back

  8. Word-play or rule-breaking Words with 2 meanings or with mis-spellings or bad grammar can grab the attention of the buyer: Beanz Meanz Heinz Compare the Meer-cat! Back

  9. Guess the product A a day helps you work rest and play. Ford Guinness is it. Fudge Mars Everything we do is driven by you. Marmite Coke A finger of is just enough to give your kids a treat. Pure Genius. My Mate .

  10. What features can you spot in the slogans below? Full of Eastern Promise Turkish Delight That Friday Feeling Crunchie It’s good to talk BT The cream of Manchester Boddingtons Does you do or does you Access don’t take access Where in the World? PC World

  11. Create a new slogan* for a new chocolate bar called Choc-a-Bloc. follow the following brief: *remember to show all the steps you have taken to develop the slogan. Choc-a-bloc gives more flavour and excitement than any other chocolate bar. The task….

More Related