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Introduction

Introduction. td Pull. Shaping Affiliate Marketing Together Andreas Andreou – Publisher Director, tdPull Piers Langendoen – Product Manager, tdPull. Agenda. td Pull. Introduction Future Developments Scoring. Agenda. td Pull. Agenda. td Pull. Introduction Future Developments

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Introduction

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  1. Introduction td Pull Shaping Affiliate Marketing Together Andreas Andreou – Publisher Director, tdPull Piers Langendoen – Product Manager, tdPull

  2. Agenda td Pull Introduction Future Developments Scoring

  3. Agenda td Pull

  4. Agenda td Pull Introduction Future Developments Scoring Recent Developments Results

  5. Publisher Interface td Pull Customisable Interface Drag and Drop Functionality

  6. Publisher Interface td Pull Advertiser Movers & Shakers

  7. Publisher Interface td Pull TradeDoubler Communication (RSS)

  8. Publisher Interface td Pull Improved Workflow with Dashboard

  9. Advertiser Interface td Pull Publisher Profiling / Targeting Promotions and Offers Database Payment Alerts for Invoicing Programmes

  10. Advertiser Interface td Pull Publisher Movers and Shakers Publisher Messenger Dashboard Functionality

  11. Reporting td Pull Categorisation & Targeting

  12. Reporting td Pull Improved Performance Improved API Functionality Personalise your reports

  13. Ad Serving td Pull • Geo Targeting • Free delivery for Northern Ireland • Broadband speeds only • available in London

  14. Ad Serving td Pull • Ad Widgets • Give advertisers the ability to create, distribute and • track their customised widget ads • Widgets available from the TD interface for publishers to • plug and play

  15. Ad Serving td Pull Behavioural Targeting

  16. Tracking td Pull Product Level Commissions 1.5% 3% 90% 7% 3.5%

  17. Tracking td Pull Tracking Methodology - Upgrade G2 into G3? - New Tracking Solution?

  18. Tracking td Pull Measure Life Time Value 2008 £100 Building & Contents 2010 £30 Buildings 2009 £80 Building & Contents

  19. Tracking td Pull Links With SEO Benefit http://clkuk.tradedoubler.com/click?p(98255)a(913664)g(996687) CPA Link £20 per sale http://clkuk.tradedoubler.com/click?p(98255)a(913664)g(996687)seo(766667) SEO & CPA £30 or CPA Link £20 per sale + CPC £0.05

  20. Tracking td Pull User Journey Analysis: The Concept User Journey Analysis: The Concept • Publishers most effective at starting user journeys • Publishers contribution & the value they add • User behaviour and the time between 1st and last click

  21. Publisher C Publisher B Tracking Publisher A td Pull User Journey Analysis: The Concept User Journey Analysis: Visual Sale The Online User Journey Day 15 Day 5 Day 1 Day 10 Publisher B

  22. Publisher Payments td Pull More frequent publisher payments Other areas for improvements in the payment process? New payment methods for publishers other than BACS

  23. Payments td Pull Publisher shopping baskets

  24. Advertiser Payments td Pull Other areas for improvements in the payment process? Instant credit card top ups for prepayment accounts Payment on Publisher sites!?

  25. Network Quality td Pull Clarification / Improvement of Policies

  26. Network Quality td Pull Content Monitoring Technology

  27. Network Quality td Pull Advertiser Ratings…. Publisher Ratings….

  28. Other ideas... td Pull New Media Opportunities & Mobile

  29. Other ideas... td Pull Bluetooth Tracking

  30. Other ideas... td Pull TradeDoubler Toolbar

  31. td Pull Please vote and hand your sheets to the side...

  32. Recent Developments td Pull • Ticketing system for publisher queries • Over 19,000 queries resolved this year!

  33. Recent Developments td Pull PPC Brand Monitoring Tool

  34. Recent Developments td Pull • Network Quality • Domain verification • Stricter site registration

  35. Recent Developments td Pull AdMatch | Contextual Solution 2054 Advertisers 6452 Publishers 864,907,732 Impressions 11,224 Sales 383,292 Leads

  36. Recent Developments td Pull AdMatch | Contextual Solution EPC £0.24 CR 9.37% EPC £0.09 CR 2.35% EPC £0.03 CR 1.12%

  37. Recent Developments td Pull • Wow! I love it. It's easy to implement and I am amazed at how much time this has saved me with quick roll-out of already-applied-for ads • Paul Abrook – Quiz Site • It looks like it is going to be a fantastic alternative to using Adsense. I quickly and easily set it up on tvmobileshop.co.uk and it works perfectSteven Balfour – Mobile Phone Comparison • Lacks the optimisation mechanism to ensure I get the maximum return on my impressions • Dutch Blog – Affiliateblog.nl 42

  38. Recent Developments td Pull Internal Publisher Reports Publisher Groups Advertiser Groups

  39. Recent Developments td Pull Results and Questions

  40. Recent Developments td Pull Thank You! Andreas Andreou, Piers Langendoen and….

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