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INFLUENCE OF COMPANY FACEBOOK ACTIVITIES ON RECRUITMENT SUCCESS

THE AUTHOR ALSO SUGGESTS HAVING PROACTIVE AND PERMANENT ENGAGEMENT ON FACEBOOK SIMULTANEOUSLY USING THE TRADITIONAL CHANNELS TO PROMOTE THE VACANCY IN THE JOB MARKET, AS FACEBOOK IS ONE OF THE EFFECTIVE PLATFORMS TO ENHANCE COMMUNICATION WITH THE WORLD AND RETAIN PROFICIENT CANDIDATES SUCCESSFULLY THROUGH RECRUITMENT AND SELECTION.

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INFLUENCE OF COMPANY FACEBOOK ACTIVITIES ON RECRUITMENT SUCCESS

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  1. INFLUENCE OF COMPANY FACEBOOK ACTIVITIES ON RECRUITMENT SUCCESS (CASE STUDY) Company Name: Home Of Dissertations Website: https://www.dissertationhomework.com Contact Number: +44 7842798340 CONNECT NOW

  2. INFLUENCE OF COMPANY FACEBOOK ACTIVITIES ON RECRUITMENT SUCCESS

  3. PURPOSE OF THE ARTICLE • TO IDENTIFY THE FACEBOOK ACTIVITIES IN THE RECENT ERA OF DIGITALISATION. • TO ASSESS THE IMPACTS OF FACEBOOK ACTIVITIES ON THE RECRUITMENT OF THE COMPANY. • TO SUGGEST SOME SUITABLE RECOMMENDATIONS FOR IMPROVING THE FACEBOOK ACTIVITIES FOR THE BENEFITS OF THE ORGANISATION TO ENHANCE THEIR RECRUITMENT AND SELECTION PROCEDURE.

  4. RESEARCH METHODS • THERE ARE TWO DATA COLLECTION PROCESS, • PRIMARY • SECONDARY • THE AUTHOR CHOOSES BOTH THE TECHNIQUE OF DATA COLLECTION FOR GATHERING MORE INFORMATION ABOUT THE RESEARCH TOPIC. THROUGH THE PRIMARY DATA COLLECTION METHOD, THE RESEARCHER GATHERS FIRST-HAND INFORMATION DIRECTLY FROM THE RESPONDENTS. • SECONDARY DATA COLLECTION METHOD IS SUITABLE FOR THE RESEARCHER TO GATHER SECONDARY INFORMATION FROM THE SECONDARY SOURCES OF INFORMATION SUCH AS BOOKS JOURNALS AND ONLINE ARTICLES. • BOTH THE PRIMARY AND SECONDARY DATA COLLECTION METHODS ARE BENEFICIAL IN THIS RESEARCH TO MEET THE OBJECTIVE OF THE STUDY.

  5. DATA ANALYSIS TECHNIQUE • TWO TYPES OF DATA ANALYSIS TECHNIQUES ARE, • QUANTITATIVE AND QUALITATIVE • THE RESEARCHER IN THIS STUDY CHOOSES QUANTITATIVE DATA ANALYSIS TECHNIQUE WHICH IS VECTOR AUTOREGRESSIVE MODEL (VAR). • THROUGH THIS MODEL, IT IS POSSIBLE TO ANALYSE THE IMPACTS OF VARIOUS COMPANY’S ACTIVITIES ON THE RECRUITMENT SUCCESS IN FACEBOOK. • THE ANALYSIS IS EFFECTIVE TO CONSIDER THE PRIMARY DATA AD INFORMATION COLLECTED FROM THE RESPONDENTS AND THROUGH STATISTICAL MODEL, IT IS POSSIBLE TO EVALUATE THE EFFECTS OF FACEBOOK ACTIVITIES OF THE COMPANIES IN THE RECENT ERA OF GLOBALISATION TO HAVE SUCCESSFUL RECRUITMENT AND SELECTION.

  6. RESULTS • AS PER THE RESULTS OF THE ARTICLE, • THE COMPANIES IN THE RECENT YEARS ENHANCE THEIR ACTIVITIES ON FACEBOOK THROUGH UPLOADING DIFFERENT POSTS ABOUT THE COMPANY’S RECRUITMENT AND SELECTION PROCESS, VACANCY IN THE COMPANIES AS WELL AS JOB ROLE AND REMUNERATION. • THESE ACTIVITIES OF THE COMPANIES HAVE POSITIVE IMPACTS ON THE RECRUITMENT AND SELECTION SUCCESS WHERE THE COMPANIES CAN HAVE THE PLATFORM TO RETAIN THE CANDIDATES BY PROVIDING IN DEPTH INFORMATION AND RECRUIT THE BEST CANDIDATES AFTER SCREENING AND SELECTION (GOLOVKI, AND SCHUMANN, 2019).

  7. RESEARCH ETHICS • THE AUTHOR CONFIRMS RELIABILITY AND VALIDITY OF THE DATA, FOR CONDUCTING THE ANALYSIS THROUGH VECTOR AUTOREGRESSIVE MODEL (VAR). • THE AUTHOR ALSO ASSURES THAT, CONFIDENTIALITY OF THE COLLECTED DATA AND INFORMATION WOULD BE MAINTAINED, AND THE GATHERED DATA ARE UTILISED ONLY FOR THIS RESEARCH PURPOSE. • THE AUTHOR IMPLEMENTS DATA PROTECTION ACT 1988 AS WELL AS SHOW EMPATHY AND CONVINCE THE RESPONDENTS TO PROVIDE RELEVANT AND VALID INFORMATION FOR SUCCESSFUL ANALYSIS OF THE RESEARCH TOPIC.

  8. STRENGTHS AND WEAKNESS OF THE RESEARCH • THE STRENGTHS ARE, • THE AUTHOR ANALYSES THE IMPACTS OF FACEBOOK ACTIVITIES OF THE COMPANIES ON THE SUCCESSFUL RECRUITMENT AND SELECTION AND IT HAS BEEN SEEN THAT THERE IS POSITIVE IMPACTS OF COMPANY’S ACTIVITIES IN FACEBOOK ON RECRUITMENT. • THE STUDY ALSO PROVIDES EFFECTIVE RECOMMENDATIONS TO THE HUMAN RESOURCE (HR) MANAGER OF THE COMPANY TO RESHAPE SUCCESSFUL EMPLOYMENT MARKETING STRATEGY BY USING THE FACEBOOK APPLICATION A SIT IS AN IMPORTANT ELEMENT OF MULTICHANNEL STRATEGY TO PROMOTE THE ORGANISATION AND RETAIN EFFICIENT CANDIDATES THROUGH THE ONLINE POSTS. • THE AUTHOR ALSO SUGGESTS HAVING PROACTIVE AND PERMANENT ENGAGEMENT ON FACEBOOK SIMULTANEOUSLY USING THE TRADITIONAL CHANNELS TO PROMOTE THE VACANCY IN THE JOB MARKET, AS FACEBOOK IS ONE OF THE EFFECTIVE PLATFORMS TO ENHANCE COMMUNICATION WITH THE WORLD AND RETAIN THE PROFICIENT CANDIDATES SUCCESSFULLY THROUGH RECRUITMENT AND SELECTION.

  9. CONTINUED • THE WEAKNESSES ARE, • THE AUTHOR DID NOT CLARIFY ABOUT THE SAMPLING TECHNIQUE AS WELL AS SAMPLE TO GATHER THE COLLECTED DATA AND INFORMATION THROUGH PRIMARY DATA COLLECTION METHOD. • THERE ARE NO SUCH RECOMMENDATIONS ABOUT THE STRATEGY OF THE COMPANIES THROUGH WHICH THE ORGANISATIONS CAN IMPROVE THEIR RECRUITMENT ACTIVITIES IN FACEBOOK.

  10. REFERENCE LIST • GOLOVKI, D., AND SCHUMANN, J. H., 2019. INFLUENCE OF COMPANY FACEBOOK ACTIVITIES ON RECRUITMENT SUCCESS. JOURNAL OF BUSINESS RESEARCH. 104. PP.161-169

  11. THANK YOU !! Contact us now Website: https://www.dissertationhomework.com Contact Number: +44 7842798340 Connect Now

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