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Drinks producers, part of problem or solution

Summary . I'm going to talk about drinks producers and their social responsibility.We're concerned about excessive drinking No silver bullet solutionResponsible industry practices, better education and effective law enforcement very important. Our member companies. Bacardi-Martini Beverage

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Drinks producers, part of problem or solution

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    1. Drinks producers, part of problem or solution? Michael Thompson Head of Communications & External Affairs 21 Jan 2010

    2. Summary I’m going to talk about drinks producers and their social responsibility. We’re concerned about excessive drinking No silver bullet solution Responsible industry practices, better education and effective law enforcement very important

    3. Our member companies Bacardi-Martini Beverage Brands UK Carlsberg UK Diageo Heineken Inbev UK Molson Coors Brewing Company UK Pernod Ricard UK Fun; take back recommendations to industry colleaguesFun; take back recommendations to industry colleagues

    4. Our role Encouraging and challenging the industry to promote its products responsibly Demonstrating leadership on alcohol social responsibility through member company actions Speaking on behalf of our members on these issues to inform public opinion and policy.

    5. What we believe Self regulation can play a positive role Education and proper law enforcement are key Problem is with alcohol misuse, not alcohol consumption per se

    6. Drinking trends Overall consumption rose rapidly from 1990, peaking in 2004 and has been in decline since. Percentage of population drinking to excess has fallen since turn of century But alcohol-related health harm continues to rise with hospital admissions up 69% between 2003 and 2008

    7. Role of producers Market their products within Codes Use their brands to inform and educate Support independent education and prevention

    8. naming and packaging press releases brand websites sponsorship sampling branded merchandise advertorials all other promotional materials

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