ksl: delivering voters for you!

1. ksl.com: delivering voters for you!

2. Voter Demographics The following are based on responses by those who reported being Democrats, Republicans or Independents and voted in the past year.

3. Voters by party affiliation • There are nearly as many self-identified Independent voters as Republican voters

4. Voter gender by party affiliation • Among Democrat voters, women outnumber men by more than 2:1 • Among Republicans and Independents, men outnumber women by 10-15%

5. Republicans: skew heavily 25-44 Independents: skew heavily 21-44; 55-64 Democrats: skew heavily 25-34; 50-64 Age of voters by party affiliation

6. Ethnicity by party affiliation Hispanics comprise 45% of Democrat voters

7. Income by party affiliation

8. Voter Trends

9. Obama Elected 2010 election The rise of Independents Independent voters nearly = Republican voters Sharp decrease in Republicans / increase in Independents after 2010 election Growth of Independents has come primarily from former Republicans Democrats peaked when Pres. Obama was elected; have been in gradual decline since

10. Targeting Voters by Voting Preference

11. Targeting Republican Voters Key targets: 25-44 white slightly male with some college / college degree earning $35-$100K Secondary targets: add 55-64; advanced degrees; $25-35K

12. Targeting Democrat Voters Key: 25-34/45-64 white or Hispanic female with high school diploma/some college earning $35-$75K Secondary: add 65+ and advanced degrees

13. Targeting Independents Independents comprise the second largest voting bloc, just behind Republicans. All Independents are not the same. Some Independents lean Democrat. Some Independents lean Republican. By identifying common traits, you can target the Independents that are most likely to vote each way. And win elections as a result.

14. Targeting Independents Who Lean Republican Key targets: 25-44 white skewing slightly male with some college / college degree earning $35-$75K Secondary: add 55-64; advanced degrees; $75-$100K

15. Targeting Independents Who Lean Democrat Key targets: 25-34/45-64 white/Hispanic female with high school diploma /some college earning $35-$75K Secondary: add advanced degree

16. ksl.com delivers Republican and Republican-leaning voters

17. ksl.com delivers 73.4% of self-identified Republican voters… ksl.com delivers far more Republican voters than any of the late newscasts!

18. ksl.com delivers 88.1% of the demographic most likely to vote Republican!

19. ksl.com delivers 78.6% of Independents most likely to vote Republican

20. ksl.com delivers Democrat and Democrat-leaning voters

21. More Democrat voters than any late TV newscast

22. 94.2% of the younger demographic most likely to vote Democrat…

23. 55.8% of the older demographic most likely to vote Democrat…

24. 96% of younger, white, Independent voters most likely to vote Democrat…

25. 100% of younger, Hispanic, Independent voters most likely to vote Democrat…

26. 62.4% of older, white, Independent voters most likely to vote Democrat…

27. 70% of older, Hispanic, Independent voters most likely to vote Democrat…

28. Where voters live

29. PAST YEAR VOTED AND IS A DEMOCRAT 18,000 1,897 200 Where Democrat voters are concentrated

30. PAST YEAR VOTED AND IS A INDEPENDENT 40,000 2,000 100 Where Independent voters are concentrated Independent voters are heavily concentrated in just a few geographic pockets. Dark green zip codes have 40,000 Independent voters. Light green, just 2,000. ksl.com can target just the zip codes where Independent voters live.

31. PAST YEAR VOTED AND IS A REPUBLICAN 25,000 12,500 0 Where Republican voters are concentrated Republican voters are also heavily concentrated in pockets.

32. ksl.com: delivering voters for you!